Issue link: https://digital.copcomm.com/i/1533069
DISTINCTLY FAYETTEVILLE WELCOMES THREE NEW TEAM MEMBERS DistiNCtly Fayetteville, the Destination Marketing Organization for Greater Fayetteville, North Carolina, is pleased to announce the expansion of its team with the addition of three new hires. Brooks Hoffman as the destination's storyteller, Sherail Monroe as visitor information counselor and Robyn Pitt as marketing coordina- tor. These appointments come at a time of significant momentum for the destina- tion, and each brings unique talents and experiences to further the organization's mission of showcasing Cumberland County as a premier destination for con- ventions, tournaments and leisure travel. Brooks Hoffman – Storyteller In the newly created position of Storyteller, Hoffman will produce compelling content to highlight the rich cultural, historical, and recre- ational offerings of Cumberland County. This includes video produc- tion, podcast development, and blog writing. Previously, Hoffman served as the post-production supervisor for Rubber Duck Media, over- seeing all video and social media production for clients. With a keen eye for visual storytelling and a passion for creative media, Hoffman will ele- vate the organization's narrative by capturing authentic experiences that resonate with diverse audiences. N E W S M A K E R S 8 B M & T ••• March/April 2025 ••• www.blackmeetingsandtourism.com ROBYN PITT – Marketing Coordinator With more than nine years of experi- ence in marketing, communications, and media production, Robyn Pitt brings a dynamic perspective to her role. As Marketing Coordinator, Pitt will focus on creating engaging digital content, coordi- nating marketing campaigns, and amplify- ing the visibility of Cumberland County's tourism offerings on DistiNCtly Fayette- ville's social media channels. Most recently, she served as the director of marketing and communications at the Greater Fayette- ville Chamber of Commerce where she oversaw digital and print graphic designs, video and photography production, and the development of the Chamber's newsletters. Pitt was recently recognized in Fayetteville's Observer's '40 under 40' awards as one of the best and brightest business professionals and community leaders in the Fayetteville area. SHERAIL MONROE – Visitor Information Counselor Sherail Monroe joins the team as visi- tor information counselor, bringing more than five years of experience in customer service and administrative support. Monroe's role focuses on enhancing the visitor experience by providing in-depth information about attractions, restau- rants, and recreational activities in the area. Her dedication to outstanding serv- ice ensures visitors receive a warm wel- come and personalized recommenda- tions. Monroe has a strong hospitality and community engagement background, with previous customer- focused roles at the Children's Hope Alliance-Fayetteville and Fayetteville Technical Community College. "We are excited to welcome an exceptional group of professionals to DistiN-Ctly Fayetteville's team. Each brings valuable skills and experi- ences that align with our mission of showcasing Cumberland County as a distinct travel destination. Their expertise will not only help elevate our marketing efforts but also enhance the visitor experience, ensuring we continue to provide authentic and impactful stories that resonate with our community and visitors," said Devin Heath, CEO of DistiNCtly Fayetteville. For more information about DistiNCtly Fayetteville and its mission to drive tourism in the Fayetteville area, please visit distinctlyfayettevil - lenc.co.