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www.postmagazine.com 27 POST NOV/DEC 2024 ARTIFICIAL INTELLIGENCE he transformative nature of Hollywood is undergoing a significant shift, driven by the adoption of AI and AI-assisted artistry across all departments, from production to post. As AI technology matures, it is reshap- ing traditional workflows, pushing the boundaries of creativity and enabling efficiencies that were once unimaginable. In production, AI-driven tools are rev- olutionizing pre-visualization (previs) and virtual production, allowing filmmakers to visualize complex scenes with unprec- edented accuracy before a single frame is shot. AI generated content will now assist camera blocking and lighting in re- altime, adjusting to changing conditions on-set. Motion-capture technologies will allow for more seamless integration of AI-generated data and live-action ele- ments. This will enable a new generation of storytellers to create more immersive, visually-stunning narratives with fewer physical constraints, ultimately reducing the need for extensive reshoots or phys- ical sets. That's the ideal plan and we are getting closer every month. Post production has already seen a similarly-profound impact, with AI algo- rithms streamlining the editing process and assisting in tasks such as transcrib- ing, color matching, visual effects (VFX) and sound design. AI is now capable of automating repetitive tasks, like identi- fying shots or aligning audio to video, freeing up post production teams to focus on the more nuanced aspects of storytelling. AI-assisted editing tools can analyze hours of raw footage, identifying patterns and recommending sequences, which accelerates the editing process without sacrificing creative control. Additionally, AI is making its mark on the creative process itself. Machine learning algorithms are increasingly used to generate original music, write scripts, and can even create realistic visual ef- fects that blend seamlessly with live-ac- tion footage. By acting as collaborators rather than tools, AI is enabling artists and creators to push their artistic bound- aries and experiment in ways that were previously too costly or time prohibitive. Overall, AI is not just an assistant to traditional Hollywood roles, but is now a transformative force that is reshaping how content is conceived, produced and delivered. As AI continues to evolve, its integration into Hollywood's creative process promises to drive a new era of innovation and artistry, expanding the possibilities of storytelling across all mediums. Based in Hollywood, MTI Film is a full service, post production facility that sup- ports popular scripted television series and motion pictures. MTI Film also offers restoration services via their proprietary DRS Nova software. BY DAN GOMAN CEO ATELIERE CREATIVE TECHNOLOGIES WWW.ATELIERE.COM he entertainment industry's future has arrived, powered by two let- ters: AI. In Hollywood, artificial intelligence has moved from a "nice to have" to a "must have," redefining how studios ap- proach content creation, management and distribution in a digital-first era. This shift enables new levels of efficiency and en- gagement that are necessary for success in today's fast-paced media landscape. AI as the engine behind studio efficiency Historically, studios faced production delays from labor-intensive processes. AI now alleviates some of these pain points, automating tasks like script drafting and metadata management, allowing creative teams to concentrate on what matters most: storytelling. We are seeing the transformative im- pact of AI-driven efficiency in realtime at Ateliere. Our Connect AI module stream- lines content workflows by automating metadata tagging, optimizing content storage and accelerating asset retrieval. For our large studio clients, these effi- ciencies help navigate complex content libraries, meeting audience demand faster and more effectively. Speeding production and boosting engagement In today's crowded streaming market, AI's role in accelerating production time- lines and enhancing content discovery offers a competitive advantage. With more options than ever, viewers expect rapid access to fresh, engaging mate- rial. AI facilitates this by compressing production timelines, enabling studios to release new seasons or additional ep- isodes more quickly to meet consumer demand — an effective strategy to retain subscribers and reduce churn. AI also enhances content discovery by powering personalized recommenda- tions. By understanding viewer prefer- ences, platforms can provide tailored viewing experiences, boosting subscriber engagement and loyalty. Delivering customized viewing experiences As studios vie for audience loyalty, personalization is a key part of driving success. AI-driven insights on consumer habits allow studios to anticipate prefer- ences, adjusting their content offerings in realtime to match individual tastes. Platforms like Ateliere also enhance accessibility globally with advanced sub- titling and dubbing, expanding content's reach across diverse global audiences. Future-proofing entertainment with AI Studios that embrace AI are positioned to lead the digital entertainment battle. An AI-first model not only lowers costs and improves efficiency, but also unlocks new creative possibilities. As AI becomes embedded in operational DNA, it reshapes content production and asset management, forging a path for studios to define the future of entertainment. Ateliere Creative Technologies is a cloud-native media technology company that empowers media companies and content creators to reach consumers on a global scale. DRIVING A NEW ERA OF EFFICIENCY & ENGAGEMENT T BY BRIAN GAFFNEY VP PRODUCT MTI FILM MTIFILM.COM ARTIFICIAL INTELLIGENCE A.I. HELPING TO RESHAPE THE CONTENT-CREATION PROCESS T OUTLOOK