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42 B M & T ••• November/December 2024 ••• www.blackmeetingsandtourism.com Josephine (Jo) Keita, the visionary behind Nubian Tours has been transforming the travel industry for over four decades. More than a tour guide, she specializes in creating unique and cultur- ally enriching jour- neys for individu- als and groups, offering personal- ized services that lead clients to both iconic destinations and hidden gems. Jo Keita's pas- sion for travel flourished in the 1970s at United Airlines, where she coordinated trips for Motown artists and advocated for cultural sensitivity through her pioneering "Something Special" program. This exclusive initiative addressed the unique travel needs of Black artists transitioning from bus to air travel, ensuring they were treated with respect due to their significant eco- nomic contributions. Before her efforts, these artists often faced discrimination and poor treatment during air travel. Jo's love for travel sparked early in her career, where she honed her skills coordinating trips and mastering the art of seamless travel planning. In 1995, with a bold vision to reshape the touring industry, she launched Nubian Tours, set- ting a new standard for personalized, unforgettable travel. Since then, Nubian Tours has earned a reputation for craft- ing immersive adventures that honor the rich heritage and vibrant cultures of the U.S., Africa, and beyond. From solo explorations to group destination travels, Jo pours her heart and soul into creating deeply meaningful and memorable experiences. With a delicate touch and discerning eye, she instinctively generates quests that deeply resonate with clients. Her expertise turns every itinerary into a beautifully tailored nar- rative, uniquely designed for each traveler. Her precious heart T R AV E L A G E N T P R O F I L E BEYOND DESTINATIONS: JOSEPHINE KEITA'S VISION QUEST shines through in every travel plan she designs. Jo curates tours from the U.S., Cuba, Africa, and beyond, each designed to inspire, educate, and offer travelers an unforgettable, life-changing journey. These expeditions leave travelers eager to explore more of the world's beauty and culture. The itineraries often include cultural experiences, educa- tional workshops, and opportunities to engage with local communities. In impoverished areas, Jo admonishes her travelers to pack an extra suitcase filled with essentials to share with those in need, a sincerely selfless act. Her charity knows no bounds, she is undeniably worth her weight in gold. Jo's impact on the travel industry extends beyond her amazing tours. As an active member of the Africa Travel Association (ATA), she advocates for sustainable tourism and authentic African experiences. Her focus on tourism development and community empowerment amplifies her dedication to elevating African travel and supporting the African local economies. As a leading figure in the travel industry, with a wealth of expertise establishing her approach, Jo is an authority on African travel. She is zealous about unveiling the continent's breathtaking beauty and unprecedented rich culture to her clients. Notable trips have included guided tours of historical sites and participation in traditional festivals, allowing travelers to connect with the heart of Africa. Jo's deep understanding of travel is not merely surmised from her professional expertise, but also influenced by her personal journey. After the loss of her beloved husband, who profoundly influenced her life and work, Jo continues to draw strength from their shared memories. His Ivorian roots helped her master French, a key skill for her work in French- speaking regions. In his absence, she still finds solace in the beaches of Hawaii, a place they cherished together as a reminder of his homeland. These days she can also be found spending quality time with their children. Nubian Tours stands in a class of its own, much like its visionary founder, Josephine Keita. May her radiant spirit continue to shine brightly as she brings the wonders of the world to our doorsteps.