The Location Managers Guild International (LMGI) is the largest organization of Location Managers and Location Scouts in the motion picture, television, commercial and print production industries. Their membership plays a vital role in the creativ
Issue link: https://digital.copcomm.com/i/1524995
54 • LMGI COMPASS | Summer 2024 OUTSTANDING LOCATIONS IN A SINGLE COMMERCIAL Carhartt " History in the Making" Coca-Cola "The Santa Stories: The Note" NFL Super Bowl LVIII "Born to Play" Toyota "Present from the Past" Tesla "Cybertruck" CARHARTT "HISTORY IN THE MAKING" The heavy-duty workwear company highlights tough jobs to intertwine the heritage and enduring value of Carhartt with the hardworking people who wear their gear. Montana's rugged landscape provides a breadth of extreme weather conditions to convey Carhartt's durability, including the Invenergy wind farm in Judith Gap, the 15,000-acre O'Hair cattle ranch, and Fisher Sand & Gravel crushing plant in Livingston. Cameras also followed real metal workers, ranchers, and construction workers in Bozeman and squid fishermen in Ventura County, California, to show that Carhartt stands the test of time in the most challenging work conditions. COCA-COLA "THE SANTA STORIES: THE NOTE" An uplifting short film set in Ireland and directed by Bryce Dallas Howard is helping Coca- Cola spread Christmas cheer, with Colm Meaney playing a small-town scrooge whose festive goodwill is restored by a mystery message in a bottle. The social spaces of the pleasant island village contrast with his self-imposed isolation on the stark cement pier where he fishes alone at his secluded cottage, until a change of heart brings him to a heartwarming and intimate Christmas gathering on the mainland. TESLA "CYBERTRUCK" The otherworldly highlands of Iceland put a sci-fi spin on a promotional event video for Tesla's futuristic electric Cybertruck, playing with sharply different textures that are echoed in the country's landscape. The vehicle's blocky silver angles slice through dramatically different settings, creating impactful images that convey versatility and sturdiness. From driving on a snowmobile track on a scarred glacier to the bucolic Bláallafoss waterfall, the Martian soil of a red quarry, a black-sand beach to the vast Eldhraun lava field, the Icelandic highlands are a seismic gallery of striking geologic features that set off the Cybertruck's adaptability. TOYOTA "PRESENT FROM THE PAST" Toyota bridges past and present with the story of a young woman who goes on a cross-country road trip in her Tacoma to recreate her grandmother's travel photos. She leaves her small-town post office and drives through bustling cities, desert canyons, heartland pastures, tranquil forests and secluded coastlines to arrive at her grandmother's home, surprising her with a photo album of their travel photos side by side. Grandma's house was filmed in the Queen Anne neighborhood of Seattle, Frisko Freeze hamburger joint and the coffeepot-shaped Bob's Java Jive in Tacoma, and the Washington State ferry—all nods to the area that gives the truck its name. NFL SUPER BOWL LVIII "BORN TO PLAY" The textures of Ghana come alive as the NFL expands its international player pathway program with the story of Kwasi, an imaginative boy who lives in the lively city of Accra and dreams of one day playing in the NFL. He barrels through the bustling and vibrant Makola Market, playing an imaginary game with top NFL players who traveled to Ghana to film on location as they leap, tumble and crash through the colorful stalls. Kwasi chases a dog who stole his football and finds his inspiration has come to life at an NFL camp, filmed at Madina Community Park.