Issue link: https://digital.copcomm.com/i/1521715
These products and brands only begin to scratch the surface of what was there to see at this year's NAB Convention. Blackmagic Design unveiled DaVinci Resolve 19, the next evolution in their cutting-edge nonlinear editing, color grading, and VFX platform. Adobe revealed new AI-powered tools for Premiere Pro. SMPTE's ST 2110 suite of standards look like they are set to revolutionize the way that broadcast technicians manage and distribute data in the coming years. Our industry is continuing to evolve at a rapid pace. Creators will soon have the ability to do things never before believed to be possible in their crafts. As I reflected upon the changes A representative from EasyRig showing off the boom rig at NAB (used with permission from EasyRig) The Pronology Booth at NAB 2024. Photo used courtesy of Pronology we've seen in the past year, I turned to the piece I wrote for last year's NAB and found words that are no less relevant today than they were a year ago. "…as we embrace these innovations, it is important to be cautious and ensure that they are being used in a responsible and ethical manner. We must also be mindful of the potential consequences, such as job displacement and the erosion of privacy, that come with these new technologies. Ultimately, while the future of the entertainment industry is exciting and full of potential, we must approach it with care and responsibility to ensure that we are building a sustainable and equitable industry that benefits everyone involved." Local 695 member Ryan Pedersen at the Shure Booth for NAB 2024