Issue link: https://digital.copcomm.com/i/1521715
Summer 2024 – LOCAL695.COM 29 ARFX Plugin Our newest division is Glowcraft Films, which is an escalation of the production services side of our business. Many of our clients need help getting projects off the ground because they're new to the game of virtual production, so we will come in to co-produce and take on the virtual production, production design, and visual effects parts of the project. Glowcraft Films has an LED stage in Burbank where it can also service and house productions. What are some productions or titles that your team have worked on? We did the first season of Nightflyers for Netflix and NBCUniversal, which included a lot of content of characters looking outside of windows and lots of stuff happening outside the windows. The team on that project had a specific look in mind. I think it's what most people would call a kind of alien type of look with lots of high reflectivity and very high key and high contrast. And fundamentally, a green screen visual effects workflow was not going to allow them to achieve that. The next project that we worked on, I think which we're most proud of is Muppets Haunted Mansion. That project actually won an Emmy for art set and scenic design, but I don't think most people realize that 70% of the sets were fully virtual. And then I think the third one that I'm most proud of is we did a commercial for a Sony PlayStation VR2 video game called Crossfire Sierra Squad. How does ARwall differ from other companies specializing in virtual production? We think of ourselves as a full-service virtual production company, so however you want to engage with virtual production, whether you want to be an owner with your own setups or you're a producer, we're there to help guide you through the process. We're also trying to slice down the creative hurdles involved, so we've created software for that purpose. Then on the technical side, we're trying to figure out what we do and don't need to have the most flexibility within cost and