Issue link: https://digital.copcomm.com/i/1521715
28 PRODUCTION SOUND & VIDEO – Summer 2024 by James Delhauer Rene Amador Tell me a little bit about ARwall. What sort of work do you specialize in within our industry and what sorts of products/services do you offer? We're a combination of filmmakers, game developers, and visual effects artists. So, you can approach us and we're able to address XR and virtual production development needs, creative needs, and production needs. We're trying to be at the intersection of those points, so we have three different divisions. The one that we're most well-known for is just ARwall Production Services. We specialize in XR LED virtual production, which is an in-camera effect. In-camera effects basically are the term Virtual production is an exciting new area of our industry. In the last five years, studios have invested heavily in stages and infrastructure that revolve around integrating on-set performances with simulated environments in order to capture cinematic experiences in-camera. With this technology, an actor can be transported anywhere in the world or even to worlds beyond. It has been a game changer that has enabled extraordinary productions like 2012's Oblivion, 2019's The Mandalorian, and 2022's Avatar: The Way of Water to deliver stunning images that enable truly immersive performances for viewers. I had the opportunity to sit down with Rene Amador, CEO of ARwall, an award-winning XR technology and service company specializing in virtual production. Interview about that we now use for rear projection or process shooting. When you add XR virtual production to in-camera, that refers to the use of camera tracking and real-time backdrops that shift as the camera moves and can also be manipulated in real time. For example, the position of the objects, the color of the objects, the lighting, the time of day, the camera angle, that type of thing. These are all crucial to creating the mise-en-scène of a shot. Another division is where we sell software products online. You can use the exact same plugins and software that we use on productions. I'm pretty sure we're the only team that does that in the industry. We actually use the tools that we make. Featuring Rene Amador AR WALL