Issue link: https://digital.copcomm.com/i/1521562
of escaping plagiarism and practicing my grammar skills. For the declarative assignment, my work was an A+. I would have bombed for a thesis, analytical paper, novel, or poem. ChatGPT is like this in many ways. It can only take concepts and information from a database and turn them into a derivative-based product. Even if uniquely prompted to combine elements in new ways, this is still strictly a collage of work already explored by the collective gathered human experience into a subset of data run through a synthetic neural network. This could be a great time-saver for repetitive functions, drafts, and mock-ups, but it should not color the lens of the artist's message. If AI did replace a significant portion of creative jobs, we would create an echo chamber in our global human cultural lexicon. We would see only what we have seen, re-scrambled, and re-integrated at low cost and high speeds, creating a reductive catalog of stunted expression. When I asked ChatGPT how it would change filmmaking, it responded: AI has several implications on filmmaking, as it can be used to streamline and enhance the filmmaking process in various ways: 1. Pre-production: AI can be used to analyze scripts and provide insights on potential audience reception, market trends, and box office potential. This can help production companies in making more informed decisions about which projects to greenlight. 2. Production: AI can be used to assist in tasks such as location scouting, set design, and even directing. For example, AI can analyze scene compositions and suggest camera angles and shot sequences based on established filmmaking principles. 3. Post-production: AI can automate time-consuming tasks such as video editing, color grading, and visual effects. This can help filmmakers save time and resources, allowing them to focus more on the creative aspects of filmmaking. 4. Personalization: AI can also be used to analyze viewer preferences and behavior, allowing filmmakers to create more personalized content tailored to specific audiences. This can help in increasing viewer engagement and satisfaction. Overall, AI technology has the potential to revolutionize the filmmaking industry by streamlining production processes, enhancing creativity, and creating more engaging experiences for audiences. However, it is important to consider the ethical implications and potential biases that may arise from using AI in filmmaking. At the risk of appearing a Luddite, humans have unique experiences and interactions that create diverse perspectives, yielding artistic and creative innovation. This happens whether it be how a person delivers a line to express an emotion or how a mix communicates an internal thought within a film's narrative. While we can closely emulate stereotypical human patterned behavior, when we define "sad" as having one stylized characteristic and "happy" as another, we limit our exploration of our human experience and our capacity to progress and empathize with various human perspectives. AI innately has a severe perceptual bias based on the data it samples. There will be moments and instances when AI reduces or eliminates jobs just as previous technology has for decades, as it will be a superior solution. For example, human transcription services will be eliminated if not severely reduced to proofing. The process of performing noise reduction, creating temp mixes, and re-versioning processes will change drastically. In the best-case scenario, generative AI could save us time, solve many technical issues, and help further democratize filmmaking. It could liberate voices currently not heard by making drafts and pitches more effective and free up time and resources to innovate and customize further with artists in the final stages. However, if used irresponsibly, it could be like letting a biased chatbot run all media, telling us what our world looks and sounds like, stifling human innovation, and reducing human contribution to human culture. Psychologically, this would offer the populace an even more homogenized perspective of one another, reducing our empathy for one another, and narrowing our view of one another. After a decade of expanding diversity in media creation and a public hungry for more representative and unique content, we must be careful not to shoot ourselves in the foot in the name of cheaper labor and faster output. As per the many generations before us who stood at the precipice of technological innovation, and as ChatGPT foretells, "While AI can augment and enhance the creative process by providing tools and technologies to streamline tasks, improve efficiency, and generate insights, the human element of creativity, imagination, intuition, and emotional depth cannot be easily replicated by AI. Creative jobs are likely to continue to require human creativity, ingenuity, and artistic sensibility, making them less susceptible to complete automation by AI." We must embrace the tools at hand, allowing them to serve and uplift humanity rather than sever and disconnect humanity. We must embrace AI's brilliant innovations but recognize our responsibility as an industry to protect the human condition as uniquely human.