Issue link: https://digital.copcomm.com/i/1516067
www.postmagazine.com 23 POST JAN/FEB 2024 he inevitability of AI's presence prompts reflection, and as a sea- soned professional in the industry, I find myself wavering between enthusiasm for innovation and a more cautious, conser- vative mindset. Having witnessed the evolution from analog typesetting to digital, I under- stand the transformative power of technology in design. The accessibility of design tools to a broader audience brought both creative liberation and a flood of poorly-designed outputs. The di©erentiator then became a foundation in art and design principles, emphasizing the importance of understanding the basics in a rapidly changing technologi- cal landscape. Now, AI presents us with a similar crossroad. The ethical dilemmas of potentially "lifting" others' work aside, AI, in its essence, serves as another tool for designers to wield. In my journey through the design world, I've come to realize that, like seeking references in the early stages of any creative endeavor, AI can be viewed as a resource for inspira- tion. Whether studying the masters in art class or leveraging AI algorithms, the aim remains the same: to learn, adapt and evolve one's style. Despite lingering uncertainties, I find myself increasingly inclined to advocate for embracing available technology. To stay ahead of the curve, designers must recognize that AI, while not perfect, is continually advancing. The technology enhances our workflow, o©ering unpar- alleled speed in iteration and ideation. Collaborating with AI in the brainstorm- ing process parallels having a team to bounce ideas o©, providing valuable insights into the viability of concepts. The question of AI replacing human designers and animators looms large, but I firmly assert that it is merely a tool — a catalyst for creativity, rather than a threat to our professions. The key lies in those who excel at controlling and managing AI, often referred to as "prompters." These individuals, the conceptors, directors and producers, are at the forefront of utilizing this technology. Instead of fearing job displacement, we should focus on under- standing and mastering AI to elevate our roles in the creative process. Acknowledging that AI is still in its infancy, we must remain vigilant in keep- ing pace with its rapid development. The potential to improve our workflows, en- hance ideation and streamline execution is undeniable. By viewing AI as a collabo- rative partner rather than a replacement, designers and animators can harness its capabilities to refine and amplify their creative output. In conclusion, the debate over whether to embrace AI in design is a personal struggle for many in the industry. However, as we navigate this evolving landscape, it becomes clear that AI is a tool that, when used responsibly, has the potential to augment our creativity, rather than diminish it. The future belongs to those who can adapt, learn and integrate AI seamlessly into their artistic processes, ultimately redefining the role of designers and animators in the digital age. OUTLOOK O O OUTLOOK O OUTLOOK ARTIFICIAL INTELLIGENCE A CATALYST FOR CREATIVITY BY VARICK ROSETE CHIEF DESIGN OFFICER TIGERLILY WWW.WEARETIGERLILY.COM T making the technology more widespread and accessible. The obvious benefit of LED walls is that they can create immersive virtual environments that can be visualized for the talent without the need for a greenscreen and changed on the fly if required. Filmmakers can shoot scenes in any location, real or imagined, without having to leave the studio. Our motion-control rigs can create complex camera movements that interact with LED walls, creating truly cinematic visu- als. The Bolt Cinebot was used exten- sively on Disney+'s The Mandalorian to create complex camera movements that interacted with the show's LED walls. The future of virtual production is bright and works to solve many of the challenges facing filmmakers. As technology continues to improve, virtual production will become even more accessible and a©ordable. This will open up new creative possibilities for filmmak- ers of all levels. MRMC's motion-control products and software solutions are being used to help shape the future of virtual-production workflows. As the technology continues to improve, motion control will have a central role in its development. We are committed to developing solutions that help filmmak- ers create the best possible stories.