Black Meetings and Tourism

May / June 2023

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B M & T ••• May/June 2023 ••• www.blackmeetingsandtourism.com 57 C A R I B B E A N C O R N E R CARIBBEAN WEEK RETURNS TO NEW YORK CITY IN JUNE The Caribbean Tourism Organization (CTO) has announced the highly anticipated return of Caribbean Week in New York, scheduled for June 5-8, 2023, in "The Big Apple". The event, being held under the auspices of the CTO Foundation, aims to showcase the vibrant Caribbean culture, foster engagement with the media, promote thought leader- ship, and encourage networking within the tourism industry. Neil Walters, Acting Secretary General of the CTO noted, "We are thrilled to be able to bring back this important event that highlights the dynamism of the Caribbean and our strong connection to the Northeastern USA, which is one of our pri- mary source markets." Walters explained that Caribbean Week's hiatus over the last few years was due to the pandemic. Travel restrictions implemented globally presented not only resource challenges but also general uncertainty regarding the recovery of travel. As a result, the ability to resume activities in the marketplace was impacted. Caribbean Week 2023 is set to showcase a dynamic lineup of events and business meetings, including those involving the CTO Executive Committee, Board of Directors, and Council of Ministers and Commissioners. These discussions will focus on the critical issues that are shaping the direction and growth of Caribbean tourism, providing an opportunity for robust and strategic dialogue. A Welcome Cocktail Reception hosted by CTO Allied Members is scheduled during the week, and attendees can also look forward to a Tourism Industry Marketing Conference aimed at exploring trends in destination growth. The CTO will stage a press breakfast, along with the popular Media Marketplace, which will provide a platform for Caribbean countries to engage with trade, consumer and dias- pora media. Funds raised during Caribbean Week will go towards schol- arships and grants for Caribbean students in the region and the diaspora. For more information about Caribbean Week 2023, visit caribbeanweek.com. ABOUT THE CARIBBEAN TOURISM ORGANIZATION The Caribbean Tourism Organization (CTO), which is head- quartered in Barbados, is the Caribbean's tourism develop- ment agency comprising membership of the region's finest countries and territories, including Dutch-, English-, French- and Spanish-speaking, as well as a myriad of private sector allied members. The CTO's vision is to position the Caribbean as the most desirable, year-round, warm-weather destination, and its purpose is Leading Sustainable Tourism - One Sea, One Voice, One Caribbean. Among the benefits to its members, the organization provides specialized support and technical assis- tance in sustainable tourism development, marketing, commu- nications, advocacy, human resource development, event plan- ning & execution, and research & information technology. For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org. CTO NAMES MARKETPLACE EXCELLENCE TO LEAD COMMUNICATIONS EFFORTS The Caribbean Tourism Organization (CTO) has appointed Marketplace Excellence Corporation (MPE) as its communi- cations consultant for a six-month period. MPE, a U.S.-based public relations, marketing and media agency with strong Caribbean roots and extensive tourism and hospitality experience, will provide strategic communications services to support the CTO's work. "The appointment of MPE is part of the CTO's efforts to refine, strengthen, and amplify our corporate messaging," said Rosa Harris, Chairman of the CTO's Board of Directors, who

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