Black Meetings and Tourism

March / April 2023

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B M & T ••• March/April 2023 ••• 8 H O T E L H A P P E N I N G S HILTON EXPANDS NEVADA AND MOUNTAIN RESORTS PORTFOLIO WITH SIGNING OF WALDORF ASTORIA LAKE TAHOE Luxury All-Season Resort and Residences Expected to Debut in 2027 Hilton (NYSE: HLT), recently announced the signing of a brand and management agreement with EKN Development Group to welcome the iconic Waldorf Astoria Hotels & Resorts brand to Nevada's Crystal Bay and Incline Village community with the all-season Waldorf Astoria Lake Tahoe, expected to debut in 2027. Situated on a 15-acre site, the mixed-use development will introduce 76 guest rooms and 61 best-in-class Waldorf Astoria branded residences to the high- ly sought-after Nevada side of Lake Tahoe. Managed by Hilton, the new build luxury hotel will mark Waldorf Astoria Hotels & Resorts' first property in the treasured Sierra Nevada mountain range. "Now more than ever, our guests are seeking engaging experiences, from embracing local culture to connecting with nature. With Waldorf Astoria Lake Tahoe, guests will enjoy one of the finest natural settings at one of the most luxurious hotels in the destination," said Matt Schuyler, chief brand officer, Hilton. "Bringing Waldorf Astoria's distinguished hospitality to an extraordinary location like Lake Tahoe pro- vides the perfect opportunity for travelers and residents to immerse themselves in the incredible, serene beauty that the destination offers while indulging in the authentic and sophis- ticated experiences for which the brand is renowned." "We are pleased to introduce our fourth luxury property in Nevada with the signing of Waldorf Astoria Lake Tahoe, which will join the 32 Waldorf Astoria hotels currently wel- coming travelers and 26 more in development around the world," said Kevin Jacobs, chief financial officer & president, global development, Hilton. "As we continue to grow our lux- ury portfolio, Hilton is always looking for the right opportu- nities to expand our presence in popular resort destinations. Lake Tahoe is a highly sought-after and year-round alpine destination making it an ideal location to provide guests, res- idents, outdoor enthusiasts and locals a haven to explore out- door activities complemented by our brand's luxurious amenities." "A true idyllic Alpine village is born by bringing Waldorf Astoria to Lake Tahoe where our guests can find restoration and seek adventure. Our goal is to provide an immersive well- ness philosophy to join with Tahoe's natural beauty," said Ebbie K. Nakhjavani, CEO, EKN Development Group. "By pairing the iconic brand of Waldorf Astoria with the nirvanic location of Lake Tahoe, these two world-class gems become that much more incredible – a truly unrivaled place to feel at home." Lake Tahoe is North America's largest alpine lake recog- nized globally for its stunning blue water, 72-mile shoreline and renowned ski resorts and terrain. It is no surprise that in 1960, Tahoe was home to the Winter Olympics. Boating, biking, hik- ing, climbing and golfing are just a taste of what draws athletes and adventurers to this wildly sophisticated locale today. Waldorf Astoria Lake Tahoe will embrace the distinctive characteristics of the region, exposing guests to the artistry of Mother Nature and introduc- ing an unparalleled hospitality experi- ence, creating an authentic sense of place and contemporary addition to the area. The contemporary architectural vocabulary will utilize clean lines, varied pitched roofs, deep terraces and bal- conies. The resort will feature a material palette of warm wood tones accented by darker natural stone, with complementary metal tones capturing and mirroring the magnificence of the Sierra Nevada Mountains. Waldorf Astoria Lake Tahoe and branded residences will sit atop a peninsula offering views of the cerulean lake and surrounding mountains. The construction of Waldorf Astoria Lake Tahoe represents a responsible approach to development with plans that include restoration of Lake Tahoe with an expected 90 percent reduction in sediment runoff into Lake Tahoe and a 38 percent reduction in total water and energy use. Waldorf Astoria Lake Tahoe will form part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 world-class brands. As part of Waldorf Astoria Hotels & Resorts' commitment to culinary excellence and innovation, the property will boast a myriad of distinctive restaurants and bars, including Waldorf Astoria's signature Peacock Alley Waldorf Astoria Lake Tahoe – Waldorf Astoria Arrival and Porte-cochere, Rendering Courtesy of EKN Development

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