Black Meetings and Tourism

March / April 2023

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B M & T ••• March /April 2023 ••• 30 JAMAICA IS A BIG HIT AT Pictured: The Jamaica Tourist Board's Booth at IMEX America in Las Vegas. C ontinuing to demon- strate its appeal for groups, Jamaica was popular among MICE planners attending IMEX America, one of the premier global trade shows in the meetings and events sector, from October 11-13 at Mandalay Bay in Las Vegas. Visiting the Jamaica Tourist Board's booth in droves, the atten- dees had the opportunity to learn about the island's the island's new and ongoing developments, programs, offers and initiatives relevant to the group business market as it continues to rebound. "Group business is an important component of our tourism sector and one which we are proactively targeting for growth," said Director of Tourism, Jamaica Tourist Board, Donovan White. "Jamaica's travel industry is truly resilient and is on the cusp of a full recovery from the pandemic, so there's never been a better time to book meetings and events on island. Our local hotel and DMC partners are consummate professionals dedicated to creating seamless in- destination experiences and they continue to develop new offers specifically designed to attract the MICE market." John Woolcock, Manager, Groups & Conventions, Jamaica Tourist Board, added, "It is extremely gratifying to see so many meeting planners in attendance stopping by the Jamaica booth to learn more about our product. We have an abundance of diverse activities to appeal to groups that align perfectly with current marketplace trends. From authen- tic cultural experiences to river rafting or hiking in the Blue Mountains, Jamaica offers so much more than just sun, sea and sand for planners' clients to enjoy. IMEX Jamaica Tourist Board and Local Stakeholder Partners Promote Group Business to the Island and Announce Hosting of CMITE 2023

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