40 KEYFRAME
F E AT U R E
THE
NAME
THAT
ALMOST
WAS
Finding the right name for The
Animation Guild's magazine took some
brainstorming. We explored everything
from the obvious—The Animation
Guild Quarterly—to more evocative
ideas like Animated Life. We settled
on four names and let you decide,
and overwhelmingly you voted for
Keyframe, a name originally proposed
by then-Executive Board member Jason
Mayer. When we started exploring
the masthead, we took a little detour.
What if we tried a moodier, more
artistic approach and called the
magazine 839? The idea didn't last, but
we have proof here of the name that
almost was.
UNDER THE
COVERS
Ever wonder what it takes to create an
indelible magazine cover? Finding an
appealing image, focusing on the right
amount of contrast, and communicating
the story are just some of the important
elements that go into the process. We
spoke with Art Director Jenn Logan, who
shares some of the creative concepts
behind Keyframe's striking covers.
