Animation Guild | We are 839 Digital Magazine
Issue link: https://digital.copcomm.com/i/1493292
mischievous grin—however the people around you would see you and say, 'That's her exactly!'" When it comes to using illustrations for head shots, "I think creative folks have more leeway than corporate types," Kang says, adding the caveat that if someone aspires to a position like showrunner or director, they should consider using a photo. Plan what kind of information you will share online. One way to keep people clicking on your profile is by making your social media a place where people go for information that will benefit them. Stay up to date on industry news or technology relating to your craft, for example. "This gives you the ability to integrate interesting ideas about your niche into conversation," says Clark. "And that becomes part of your brand and your public persona." While many people think being active on social media means Twitter or Instagram, LinkedIn (see sidebar) is a place where you should focus regular energy. It's specifically for profession- als, and it's likely the first place someone will go when they're vetting you. "Odds are, if they don't know you, they will type your name into Google," says Clark. Because LinkedIn has such strong SEO, it's most likely to show up on the first page results, making it one of the important first impressions people see. "It's one of the only places on the Internet, aside from your own personal website, where you control entirely what it says about you, and there's a lot of power in that," says Clark. "Sometimes people don't take it seriously. Or they do this trashy, half-assed job of filling out their profile. It's really doing yourself a disservice." COMMUNICATING YOUR BRAND You've crafted your message. You've created your website. Your social media is up and running. Now it's time to get active and get your brand out into the world. For social media messages, once again, consistency is import- ant. "If you're all over the map, people won't know what to 32 KEYFRAME F E AT U R E 32 KEYFRAME