PERSONAL BRANDING IS ALL ABOUT YOUR NAME. SO HOW DO YOU MAKE SURE YOURS STANDS OUT?
BY K I M FAY
F E AT U R E
GOLDIE CHAN GoldieChan.com
Goldie Chan is the
CEO and Founder of
Warm Robots, a
social media strate-
gy agency based in
Los Angeles with
global clients including Adobe.
She writes for Forbes on "Personal
Branding and Storytelling in the
Digital Age."
DORIE CLARK DorieClark.com
Dorie Clark is the
Wall Street Journal-
bestselling author of
The Long Game and
Stand Out, named
#1 Leadership Book
of the Year by Inc. A former presi-
dential campaign spokeswoman,
she is on the Executive Education
faculty at Duke University Fuqua
School of Business.
KAREN KANG BrandingPays.com
CEO and Founder
of BrandingPays,
Brand Strategist
Karen Kang is the
best-selling author
of BrandingPays:
The Five-Step System to Reinvent
Your Personal Brand. She was a
principal and partner with Regis
McKenna Inc., the marketing firm
that created and launched the
Apple brand.
THE
EXPERTS
Three experts
share insights
on how to create
your personal
brand and use
it to grow your
career.
30 KEYFRAME
