Local 706 - The Artisan

Spring 2023

Issue link: https://digital.copcomm.com/i/1490669

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Page 11 of 51

10 • THE ARTISAN SPRING 2023 CRAFT EDUCATION Hair Craft Education On Sunday, December 11, we shared our Hair Craft Education virtually! The variety of Local 706 artists, as well as outside sources, made the meeting a wealth of information we all can use to enhance our professional skill sets. Our first guest was 706 make-up artist Zena Shteysel. Zena showed us her Z Palette collection, including different palette sizes and depths. Z Palettes have magnetic bases which makes it extra handy for carrying pins, clips, and scalp cover colors that won't spill out when you open them on set! She also showed us her multifaceted Traveler Set Bag, which we could all use in our kits. Z Palette items are COVID protocol-friendly, easy to clean, and an organizer's dream! The second presenter was Susan Yoo, the founder of Silk or Lace. Susan spoke about her own hair-loss challenges, the reason why she started her quality wigs and toppers company. Silk or lace products are made using Indian hair, HD transparent lace, and are designed to be extra comfortable. Susan's company strives to be an ethical and fair wage operation. Next, one of our own 706 natural hair experts, Kimberly Kimble, shared her product line specifically made for curly and textured hair. Live from Atlanta, Kimberly used a local model to teach us how to mix her products to create heat-free definition using her finger curling/coiling technique, while explaining how to condition low-porosity hair, and why alcohol and sulfate-free products are essential for curly textures. Focusing on Instagram, Giovanni Rivera of B Y J A N I K L E I N B A R D & B R E N D A B L A T T TheLoveChange enlightened us about how to build our social media platforms and position our individual brands for success. The focus was on building a brand, an active and good-sized following, using consistency and relevant content and how to know your conversion rate. Giovanni encouraged us to make our profiles and logos represent our "vibe" and position our sites to grow. He encourages us to entertain and most importantly, " … keep it simple!" After that, Local 706 member Kimberly Carlson topped off the subject of social media by helping us learn some of the mechanics. She coached us about how to tag on Instagram, a Tag (@) vs a Hashtag (#), and reminded us to use the format to show gratitude. Kimberly also discussed how to post without giving away a project or talent which can be super important. Our final speaker was Cheryl Coco from Nowsite Marketing, who shared how the company can help with everything from building a website and marketing campaign to conducting social media posting on their client's behalf. Nowsite will work closely with the client to build a concept or idea if desired. They do all the work for you. We want to thank all of our amazing guests for generously donating their time to further our knowledge and helping to keep our Local 706 hair stylists at the top of our game. It was an incredible class and we'd love to see your posts! Special thanks to our Local 706 President Julie Socash for showing up to help like she always does, as well as the rest of the tech team: Tiph, Kimberly and Julie. We couldn't do it without their help! Cheers, Jani and Brenda Make-Up Craft Education B Y C L A I R E A L E X A N D R A D O Y L E On December 11, 2022, we held our fourth and final Make-Up Craft Education Event for the year. Local 706 make-up artist Zoe Hay shared her experience, insight, and techniques when working with intimacy scenes on set. She discussed everything from working with intimacy coordinators, our actors, merkins, and other necessary techniques the make-up artist is responsible for. We also had presentations from green beauty expert Katey Denno discussing a new product extension with Weleda Natural Beauty. Co-founder Lee Joyner with Ve Neill's Legends Makeup Academy discussed the school's education, and a special discount for Local 706 members. Make-up artist David Hernandez from Frends Beauty discussed color theory and the color adjusters from the brand Face Atelier. Local 706 make-up artist KC Mussman with Nocturnal DesignZ discussed the design of her company's airbrush and their airbrush primer.

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