Post Magazine

INTERESTING BEER N EW YORK — Outside (www.outsideedit.com) editor Jeff Ferruzzo completed work on a new series of spots for Dos Equis beer that continue the brewer's "Most Inter- esting Man in the World" campaign. Steve Miller of @radical media directed the three new spots, which have a sophisti- cated James Bond feel, highlighted by commentary from the Most Interesting Man, who offers insight on topics ranging from parties to pick-up lines. Euro RSCG/NY conceived the :30 Jai Alai, the :15 Pick-up Lines and the :15 After Party for client Heineken USA. Outside's Ferruzzo used Apple Final Cut Pro for the edit, and was assisted by Erik Emond. The studio also contributed to two additional spots — Self-De- fense and Treasure Chest — set to air this spring. Tom Poole of Company 3 in New York was colorist on the project. Berwyn Audio pro- vided music and sound design. www.postmagazine.com May 2009 • Post 43 N EW YORK — Click 3X (www.click3x.com) collabo- rated with MTV to create a show open, packaging and promos for "See You Sunday," a new Sunday program- ming block that promotes four shows. The package uses live action of high-profile stars, along with hand-drawn an- imation, explosions and visual effects. Click 3X animated several promos, a :30 open and cut- down, six bumpers with integrated animation and two live-action bumpers, each playing off traditional images of circus life with high-intensity, parodied versions of classic stunts. The programming block is geared toward the young male demographic and includes the shows Nitro Circus, Fantasy Factory, College Humor and How's Your News. Anticipation is a :60 promo that features the shows' stars about to perform in a sideshow. Additional animated content, created by Click 3X artists, plays up the bizarre sideshow world. Click creative director/VFX artist Mark Szumski and VFX artist/animator Tom Matheu spent time on set, lending their expertise. The package was shot using Red and Phan- tom cameras. Click artists added sky replacements, light- ing and fire effects, explosion embellishments and smoke to shots to intensify the action. Autodesk Flame was used for clean-up and compositing. N EW YORK — Editor Jon Grover of Cut + Run/NY (www.cutandrun.tv) completed work on a package of Avis spots featuring brooding automobiles that resent Avis's selection and popularity. In Driveway, a minivan sits in the rain, staring into its owner's house window, where the family appears in good spirits after returning from a family vacation. The Hummer they rented from Avis was the talk of the trip. In Conference, a businessman leaves his car in long-term parking where it sits in the snow, won- dering if its owner is off with that red Cadillac again? Look Back and Three Days follow the same theme. Speck & Gordon of Furlined directed the package for agency McCann Erickson. Grover cut the package in HD and SD on his Avid. Footage was acquired on 35mm. THE SUNDAY CIRCUS AUTOMOTIVE ANIMOSITY N EW YORK — Eyeball (www.eyeballnyc.com) pro- duced and posted a :75 short for Catalyst Studios and client Target. The Art Celebrates video is part of Target's "Art For All" campaign and features the Alvin Ailey Dance Company, which is celebrating its 50th anniversary. The video is designed to show Target as a design-conscious re- tailer that also supports the arts. Limore Shur directed the piece, which will play in large venues and be edited for broadcast too. Shur examined various elements — images, archival clips, graphics, seg- ments of dance pieces — that had been selected to be in- cluded in the film. His goal was to find ways to make the transitions between the Ailey company's signature dances while supporting the narrative thread. Instead of using a greenscreen, imagery of the dancers was rotoscoped. The studio used After Effects CS3, Photo- shop, Boujou, 3DS Max and Vray on the project. Jenn Pearlman produced for Eyeball. Tom Downs was editor, and Johan Wiberg was lead animator/compositor. Anthony Jones and Jin Yu handled CG. N Y C P O S T I N G S TARGET CELEBRATES DANCE

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