Post Magazine

September/October 2022

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If you want your business to maintain a competitive edge, you've probably started incorporating processes that live in the cloud. Every industry has seen a bevy of services that help build cloud environments specific to that indus- try's needs, but just because these services work in the cloud does not mean they are created equal. The Media and Entertainment (M&E) industry, in partic- ular, is unique with its very large file sizes, highly secure assets, and multi-versioning. It has several other requirements, such as assured delivery on deadline, that fall in the sweet spot of cloud computing's poten- tial. However, many media management platforms on the market predate the cloud, which poses an interesting question: is it better to migrate existing ser- vices into the cloud or create a new, cloud-native workflow altogether? BUILT FOR THE CLOUD IS VERY DIFFERENT FROM MOVED TO THE CLOUD Many M&E vendors have taken a "lift and shift" cloud migration approach to stay relevant. That means that while they work in the cloud, they are not cloud-native, and that could prevent your workflows from running at full speed and at scale. As time goes on, that tech- nical deficit will widen, putting a real dent in your ability to adopt modern methodologies and tools into your workflow. It will also hinder your ability to collaborate with partners and deliver your content and products with efficiencies that your customers expect and competitors offer. Critically, cloud-hosted solutions migrated from legacy on-premise platforms generally have much higher overall costs, as well as longer deployment, configuration, and maintenance times than cloud-native solutions CLOUD NATIVE VS CLOUD HOSTED Knowing the difference can make or break your media business By Dan Goman, CEO, Ateliere Creative Technologies SPONSORED CONTENT CLOUD-NATIVE CLOUD-HOSTED ELASTIC COMPUTE Compute capacity on demand – seamlessly scale capacity up, paying only for what you need and use. Eliminates the need to make large and expensive hardware purchases, reduces the need to forecast traffic, and enables users to immediately deal with changes in requirements or spikes in workload. Usually dependent on manual action and human resources, generally with limited ability to scale. Slow reaction to changes in workloads. RESILIENCE Self-healing and highly available microservice connections ensure that failure of single service instances do not create catastrophic workflow failures Failures of single processes usually require manual in- tervention to launch a new compute/host instance and re-establish API connections to the new host SECURITY Microservices limit attack vectors to single service surface areas. Ability to leverage cloud service provider advanced multi-layer/holistic securi- ty features and controls that are continuously evolving with emerging workload patterns. Virtual Machines, OS-hosted processes and middleware can expose security vulnerabilities to the entire solution if those are not managed correctly and on time by highly specialized professionals DEPLOYMENT / IMPLEMENTATION Cloud-native applications provide consistency and speed, allowing developers to package dependencies with containers or serverless archi- tecture. New environments can be cloned/terraformed in minutes and ready to configure immediately. Implementation times are significantly reduced, providing immediate ROI Deployments usually require custom terraform, serv- er-level installation routines and manual configuration over hours/days BREAKTHROUGH TECHNICAL INNOVATIONS, INCLUDING AI/ML Serverless direct access to cutting edge cloud-native services provide significant competitive business advantages to M&E, including the mon- etization of older library content and new digital service offerings. Available through manual configuration, scripting and/ or API wrappers with sometimes limited capabilities and/or reporting, slowing down reactivity to technolog- ical and consumers changes NEW PRICING MODELS Usage-based pricing enabled by avoiding unnecessary hosting/OS direct and indirect costs Usage-pricing available with higher fixed costs and specialized resources usually required to support heavi- er infrastructure requirements Our cloud-native solutions, Ateliere Connect and Discover, are used by studios, broadcasters, sports organizations and media operations. We supercharge content libraries, bring factory level automation to packaging and delivery, and power your entire media supply chain in the cloud. If you are planning to move your workflow to the cloud, talk to us today. KEY ADVANTAGES AND DISADVANTAGES AT A GLANCE

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