Black Meetings and Tourism

September / October 2022

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B M & T ••• September/October 2022 ••• 15 L O C A L H E R O T he Visit Phoenix office has announced that Lorne Edwards, Senior Vice President of Sales & Services, has been named Chief Sales Officer effective immediately. Lorne Edwards joined the Visit Phoenix team in 2012 as the Director of Sales and has been an integral part of the leadership team. Edwards oversees the Convention Sales, Destination Services and Travel Industry Sales departments. Under his leadership, the Visit Phoenix sales teams have consistently met or exceeded production goals and introduced innovative programs and business development strategies. "As we continue to evolve Visit Phoenix into a stellar organi- zation, I am very pleased to announce that, effective immediately, Lorne Edwards now carries the title of Chief Sales Officer," states Ron Price, President/CEO of Visit Phoenix. Lorne sits on multiple local and national industry committees and boards. He has served on the American Society of Association Executives Industry Partner Alliance Board, Destination International's Convention Sales & Services Committee and its Diversity Equity and Inclusion Committee, was named to U.S. Travel Association's Inaugural Leadership Program earlier this year and sits on the University of Arizona's Health Sciences Community Council. Edwards was also a founding member of Association Forum's Healthcare Collaborative, which has heightened the reputation of Phoenix as a world-class hub for hosting national healthcare and scientific conferences. "His dedication to Visit Phoenix and our mission is unques- tionable, and the level of respect he has earned not only in our community but also the destination marketing organization industry has not gone unrecognized," Price said. Edwards has held several leadership roles at Visit Phoenix including most recently Sr. Vice President of Sales & Destination Services. Additionally, Edwards spent over 16 years with Hyatt Hotels Corporation in sales leadership roles Boston, Denver, Atlanta, and Orlando. A native of Antigua, West Indies, he received a Bachelor of Science degree in Business Administration and Hospitality Management from the University of Central Florida. Edwards enjoys spending time with his four children, travelling, reading, music, and is an avid sports enthu- siast. "It really is an exciting time for Phoenix, and I am honored and delighted to collaborate with our com- munity of stakeholders, and our tremendous team at Visit Phoenix to position our destination as best-in- class when it comes to hosting major conventions and world class events and luring visitors from all corners of the globe time and time again." -Lorne Edwards, Chief Sales Officer, Visit Phoenix Visit Phoenix is a non-profit organization that promotes the Greater Phoenix community to a global audience of travelers and books conventions into the Phoenix Convention Center and area hotels and resorts. To learn more about Phoenix, please call (877) 225-5749 or visit us at . LORNE EDWARDS NAMED CHIEF SALES OFFICE AT GREATER PHOENIX CVB, VISIT PHOENIX

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