Production Sound & Video

Fall 2022

Issue link: https://digital.copcomm.com/i/1474752

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By locking themselves into annual subscription releases and out of distributing older versions of their own software, Adobe has cornered themselves into a position where their product is struggling and they can't even refer customers back to older iterations of it to tide them over. The unstable versions of Premiere are now the only ones legally available to customers without searching for a pre-2012 used copy. This application is in desperate need of the time and resources needed to thoroughly debug it or, as an extreme solution, to be rebuilt in the same manner Apple rebuilt Final Cut Pro. Of course, I'd recommend avoiding a few of the pitfalls from that experience. But as it stands now, Premiere is becoming a less viable option for industry professionals—especially in light of the new kid on the block. Originally released in 2004, DaVinci Resolve has joined Avid Media Composer, Apple Final Cut Pro, and Adobe Premiere Pro as the fourth member of the professional non-linear editing club. Though initially released as a color grading and nishing application, it has had all the features necessary to act as a standalone editing solution since 2014. What's more, as the industry standard

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