Issue link: https://digital.copcomm.com/i/1474486
30 cgw j u ly • a u g u s t • s e p t e m b e r 2 0 2 2 I N D U S T R Y I N S I G H T S CGW Partner Promotion E very industry is already developing innovative digital solutions that are revolutionizing how you do business. For the media and entertainment industry, virtual production methods let teams build fantastic worlds and improve them on set in real-time. Gaming is becoming more immersive thanks to virtual reality systems that get better every year. Infrastructure and policy leaders can make data-informed decisions based on digital twins of entire cities. At the core of these emerging technologies is art. It's what brings them to life and sparks the connection between us and the digital spaces we create. It's the difference between a video call and a vir- tual office where you can be present with colleagues across oceans. It takes AI from a helpful tool to something — or someone — you can empathize with. More digital art is being created than ever. And so much more will be created as new digital solutions and worlds are built. Yet, as important as art is for our digital future, the process of creating it remains messy and inefficient for many teams. Artists and designers waste a lot of time trying to locate the right file they need. If they can't find it, they have to remake it. Then they share it with their team through email or message, channels that not only take a long time to load and deliver the file, but are not secure. Their team then sends feedback on it piecemeal via email or message, and the artist has to string that all together and revise it. Rinse and repeat. Meanwhile, the artist is fielding questions from other teammates: Where is asset A saved again? And was asset B approved yet? As the Director of Product Marketing for Perforce Helix Core — the version control system trusted by top game developers, virtual production teams, and other teams creating art with game engines — I've heard a variation of the story above countless times. Technical teams rely on Helix Core as a single source of truth for all of their code and digital assets. It gives them one secure place for their whole team to find any version ever created of any digital as- set. They knew their creative teams would benefit from it, but they needed it to be easier for them to use. So the product team at Perforce created Helix DAM. It lets cre- ative teams find, review, and track the progress of every art asset in one easy-to-navigate place. Because it is built on top of Helix Core, it handles huge projects and global teams with ease, and it keeps valuable IP safe behind enterprise-grade security. If you're developing solutions for a more immersive, interactive, and connected virtual world, then the folks bringing them to life with art need digital asset management that makes their job quick- er and easier. And you need a single source of truth that lets you build better, faster while your teams and projects grow. ¢ Katie Cole is the Director of Product Marketing at Perforce Soware Building Our Virtual Future? You Need Digital Asset Management BY KATIE COLE