Issue link: https://digital.copcomm.com/i/1469840
58 S U M M E R 2 0 2 2 I C A S Q U A R T E R L Y 58 58 58 S U M M E R 2 0 2 2 I C A S Q U A R T E R L Y OUTSTANDING PRODUCT – PRODUCTION SHURE'S ADX5D by MILLAR MONTGOMERY CAS This year's Outstanding Product in the Production category was awarded to Shure Incorporated for its Axient Digital ADX5D Dual-Channel Portable Wireless Receiver. Notably, the ADX5D is Shure's first portable Axient audio receiver and has been widely applauded for its wide and unique feature list, impeccable sound quality, and integration into Shure's line of Axient wireless equipment. I spoke with Adi Neves who is the Associate Product Manager at Shure responsible for the ADX5D. To start off, congratulations on the award. The feedback from users on the sound quality of the Axient line of products is that of amazement! Fully digital architecture, low latency, and a host of top-tier features and connectivity make this a very attractive product. We can't go too in-depth into the long list of features that this receiver has, but it is worth mentioning how impressive it is that so much can be accomplished in such a small device. One of the most anxiety-inducing moments in a location audio professional's day is when you power up your equipment to see if the RF spectrum is going to be friendly that day or not. Shure's "Interference Avoidance" software within the receiver brings a very high level of sophistication to the table in difficult RF environments; something that was previously very challenging to attain in a portable situation, let alone a sound bag. Who did you have in mind when making the ADX5D receiver? ENG crews, broadcast engineers, and location sound professionals are our main customers for this segment, and we have conducted extensive research with them during the whole process. How long was the development process for this receiver? I imagine it took some work to re-conceive your larger rack-mounted receivers to fit the spec of a slot receiver. The ADX5D is not "only" a small Axient Digital Receiver. It is the first receiver to be able to use our remote control feature we call ShowLink, without needing to be a part of a larger network and dedicated access point. We called this MEET THE WINNERS L-R: Shure Incorporated's Rick Renner, Adi Neves, Nick Wood, and Sam Bicak. Photo: Alex J. Berliner