Issue link: https://digital.copcomm.com/i/1469382
32 cgw a p r i l • m ay • j u n e 2 0 2 2 A er a three-year hiatus, the NAB (National Association of Broadcasters) Show returned to Las Vegas in April 2022 for a full in-person exhibition and conference program. With over 52,000 registered attendees repre- senting 155 countries across the globe, this year's event continued its reign as the world's largest annual convention for the broadcast, entertainment, and technology industries. "We are thrilled that our exhibitors, attendees, and partners from all corners of the world turned out in force this week in Las Vegas. The enthusiasm and engagement on the show floor, in sessions, and throughout the entire event have been invigorating," stated NAB President and CEO Curtis LeGeyt. "We thank the NAB Show community for making this year's convention an incredible experi- ence as we get back to doing business in person." The COVID-19 pandemic has undeniably transformed the land- scape and scope of media technology workflows, with remote col- laboration and virtual production becoming more widespread than ever before. The emphasis on streamlined storage, asset sharing, and connectivity solutions has never been stronger. One of the most evident trends at NAB 2022 was the rise of technology that allows artists and designers to create with greater efficiency and flexibility. From innovative AI and machine learn- ing applications to intelligent cloud storage and collaboration platforms, harnessing the potential of new technology to amplify creativity was a top priority. Cloud-based virtual worldbuilding Optimized for collaboration, Nvidia's new Omniverse Cloud pro- vides creators with instant access to the groundbreaking Omniverse 3D design platform. This includes Nucleus Cloud, a "one-click" shar- ing tool that allows users to easily access and edit large 3D scenes remotely, with no massive dataset transfers required. Users can send a link to invite other collaborators to join a session instantly. The cloud platform also includes Omniverse Create, an app that gives designers the tools to interactively build robust 3D worlds in real-time. Rounding out the included services is View, an app that allows non-technical users to view Omniverse scenes streaming with full simulation and rendering capabilities on the Nvidia Ge- Force NOW platform, powered by cloud-based Nvidia RTX GPUs. "Designers working remotely collaborate as if in the same studio. Factory planners work inside a digital twin of the real plant to design a new production flow. Soware engineers test a new soware build on the digital twin of a self-driving car before releasing it to the fleet. A new wave of work is coming that can only be done in virtual worlds," explained Jensen Huang, founder and CEO of Nvidia. "Omniverse Cloud will connect tens of millions of designers and creators, and billions of future AIs and robotic systems." TRENDS: NAB SHOW 2022 AMPLIFYING CREATIVITY BY KENDRA RUCZAK Nvidia's Omniverse Cloud platform