Issue link: https://digital.copcomm.com/i/1463
By Christine Bunish Making library music your own. Not only do production music and sound effects libraries offer more high-quality choices than ever before, they increasingly enable produc- ers and editors to make "stock" sounds their own. S U P P L E M E N T I N G O R I G I N A L M U S I C The NBC Agency/East Coast, which handles adver tising, promotion and marketing for NBC News, MSNBC and the East Coast-originated programs Saturday Night Live and Late Night with Conan O'Brien, enjoys a unique relation- ship with Nashville's 615 Music and its eponymous music library. 615 Music composer Randy Wachtler writes custom tracks for The Today Show and NBC Nightly News promos and The NBC Agency supplements that original music with clips from the 615 Music Library, which features over 600 CDs across 13 libraries. Offering blanket or needledrop licenses, the library is also available via digital download; it releases three to six new volumes every quarter. The NBC Agency and Wachtler have teamed on what the composer calls "sonic branding" for The Today Show, using a small group of notes to create a signature sound for the iconic morning show. "I strongly believe in sonic brand- ing," says the agency's executive VP Frank Radice. "For NBC, the sonic brand is the chimes. For Today, it's a specific group of notes you hear every morning, and we use those notes to create songs. [Our] 'Why I love Today!' campaign contains that sonic imagery. Hopefully, when viewers hear that song they also hear notes that