Issue link: https://digital.copcomm.com/i/1438629
H O U S E O F G U C C I | P E R S P E C T I V E 9 1 B The biggest and most problematic work was the transformation of a women's clothing outlet store in a peripheral area of ome into the ew ork ucci agship store on th enue in the s, and to reamp it into another completely diff erent looking highend fashion store oernight. It also had to include a perfumeria as if located in another separate store. The production had already scoutedmore than a doen diff erent stores in the center of ome which were either too small, too banal, or in the case of the larger and more elegant ones, they were understandably not interested in disrupting their business for several weeks. The only one that we thought might potentially work and had shown signs of being involved was having its annual clearance sale and was ammed literally to the ceilings with merchandise. After many meetings and stipulations on both sides, an agreement was fi nally reached and, led by Superising rt irector ristina nori and set decorator etiia Santucci, the crew was able to start work. asked my friend eremy ing, a ualifi ed architect, to work on this set as he has a great deal of eperience doing both interior and eterior design for his own hotel proects, and is adept with both structural and decorative ideas, essential to this kind of transformation within eisting limits. The fi rst thing to do was to completely empty the twostory building of all goods and then ealuate what could be done with these spaces. The basic spaces were good with high ceilings, some builtin lighting and quite a lot of shelving, but the location A C D