The Tasting Panel magazine

July 2013

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herbs, fruits, spices and syrups can be concocted to come up with some really great drinks," she says, quick to point out that these cocktails are also an ideal fit for bars and restaurants only licensed to sell wine and beer. Lady Lillet on the Road "I genuinely love that I've been able to get to know America very intimately," says Amanda, when asked about her extensive travels as Lady Lillet. "Growing up in New York City, I used to think you could get everything in New York. I've since learned that's not true, and I've unlocked cities all over the country," she says, explaining that "unlocked" is a term she uses to describe when she finally falls in love with a new city or market. There's no doubt that Amanda holds the keys to California: Seeing her so at home in the California sunshine, it's no surprise she feels an affinity for the Golden State and its golden sunsets. "I aspire to live in San Francisco," she says. "I've fallen in love with it! I've left my heart there! I've been known to listen to that song on repeat on the plane ride home," she says with a laugh, describing fond memories of dolphins leaping into a Western sunset, Lovely Lillet First established in 1872, Lillet is a classically French line of apéritifs made from a blend of Bordeaux grape varietals and citrus liqueurs. A fortified wine by definition, each expression of Lillet is downright pretty. Lillet Blanc is made from a blend of Sauvignon Blanc, Semillon and Muscadet varieties; Lillet Rouge is made from a blend of Merlot and Cabernet Sauvignon; and Lillet Rosé, a "the most dynamic of all of the Lillet variations, according to Lady Lillet, is " made of a blend of all five grapes in a traditional style. In addition to being a top-10 Spirited Award nominee for Best American Brand Ambassador, Lady Lillet is also a classically trained pianist and is working toward earning her Sommelier accreditation. like something out of a Lisa Frank sticker collection. "Another thing I've learned by taking Lillet across the country is that, although the brand is a perfect marriage for women, men don't need to be boxed out of it. I do work closely with the women in the industry by hosting things like LUPEC [Ladies for the Preservation of Endangered Cocktails] picnics and pampering days, but Lillet isn't just for girls. It's a product that's steeped in elegance and history, and that is a good fit for the industry as a whole." So, while Lady Lillet and Amanda Boccato may be as pretty and ethereal and downright lovable as the brand they represent, one thing's for sure: This is a woman and a brand with serious muscle and staying power in this business. july 2013  /  the tasting panel  /  65 TP0713_034-65.indd 65 6/25/13 12:43 PM

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