Local 706 - The Artisan

6 • THE ARTISAN FALL 2021 "One can speak poetry just by arranging colors well." —Vincent Van Gough Color theory, whether executed with intent or by learned practice, is the very essence of artistic work. It helps to shape the tapestry of the look for all the mediums within our industry. As make-up artists and hair stylists, we use color and various shades of light and dark to design and recreate looks on all our characters. The full color spectrum is used whether they be on prosthetics for the looks of monsters, aliens or aging, to hair and wig work that create characters such as the blonde bombshell, Jessica Rabbit, or the Little Mermaid. In color theory, colors are organized on a color wheel and grouped into three categories: primary, secondary and tertiary colors. Each color has a complementary color that is the one opposite to it on the color wheel. For example, blue and orange are opposite each other, therefore, they are complementary to each other. When you place those complementary colors alongside each other, you can create a strong and vibrant contrast. There are rules and guidelines that surround color and its use to create aesthetically pleasant visuals and there are ever-changing ideas of what colors will work for what mood or aura you are trying to present. In the study of modern color theory, there is more emphasis placed on concepts of color space, hue, value and chroma. This modern approach was devised by artist and teacher Albert Munsell. What this is referring to is "three additive (or light-mixing) and three subtractive (or colorant- mixing) 'primary colors' to obtain colors that give a larger range of colors from their mixtures." Colors are also grouped into categories of warm and cool, those are red, orange, yellow with various tones within the family such as scarlet, peach amber and gold. Some have suggested these warm hues can also include browns and tans. The cool colors are primarily green, blue and purple which also include tones in the family of emerald, aqua, teal and magenta. Most grays fall under the cool tones. Some experts have said when choosing make-up colors, there are only three main factors to look at when assessing a color. "Hue, otherwise known as its color, its saturation which is how bright or how muted the color is, and value, which is how light or dark the color is." When designing looks, if you incorporate color and its impact into that look, it can prove to be a powerful tool to contribute to the story. It is evident that color can help evoke certain emotions or even assumptions about a person. For example, what emotions are created when one sees a person wearing bright red to a eulogy or a black dress as a bride. While this is apparent with wardrobe, more subtle use of color can also work when you want your character to bring out certain emotions when they appear on stage and screen. How clever, when all is in harmony or even in discord if that's what the character calls for. None of this is a new concept as explained in the Max Factor Museum blog. There were make- up rooms, one for each type of leading Hollywood actor. Max Factor began his "Color Harmony" techniques in 1918 and customized make-ups for the individual actor and actress. When the studio opened in 1935, people could go into the four make-up rooms where each were different in tone, and it was said, "transformed the 'look' of Hollywood forever." Art and color is a personal experience for both the artist and those who experience it and there are many ways to express ourselves. I look forward to exploring and learning more about these theories and encourage all of you to do the same. After all, as John Ruskin states so eloquently, "The purest most thoughtful minds are those which love colors the most." J S President Managing Editor A B Contributing Writers S C-E P L P K. M R S J S Publisher ID M Office Manager K S Mailing List Manager K S The Artisan is published quarterly by Make-Up Artists & Hair Stylists, I.A.T.S.E. Local 706, 828 No. Hollywood Way, Burbank, CA 91505 Phone (818) 295-3933. Fax 818-295-3930 All editorial and photo submissions should be sent to email address: hllywdmkupartist@yahoo.com To update member information, email to: dispatch@ialocal706.org Advertising: IngleDodd Media (310) 207-4410 muahs@IngleDodd.com www.IngleDoddMedia.com Officers of I.A.T.S.E. Local 706 President Julie Socash Vice President Kim M. Ferry Recording Secretary Daniel Curet Secretary-Treasurer John E. Jackson Sergeant-at-Arms Karen J. Westerfield Business Representative Randall Lee Sayer Official Magazine of Hollywood Make-Up Artists & Hair Stylists. Published in the Interest of ALL the Members of Make-Up Artists & Hair Stylists I.A.T.S.E. Local 706 FROM THE PRESIDENT

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