70 S U M M E R 2 0 2 1 I C A S Q U A R T E R L Y
were already seeing that grew exponentially
during COVID. More and more, ADR and
interviews are recorded in non-studio,
uncontrolled environments over VoIP
connections, resulting in compromised audio to
say the least. We will continue our work in this
area as recordings on iPhones and Zoom are
here to stay.
Given that there are so many features, what influences
which existing ones get a look at for improvement?
Seems like picking would be similar to deciding which
buddies you weren't able to invite to a party!
The process for making improvements to existing
features is driven by customer input and opt-in usage analytics. Analytics help us
identify how customers are spending their time inside our products. When you combine
numbers and feedback, you understand the context of how features are used. If we see
people spending a lot of time with a feature, at first glance that might seem like a
success, but customer context might tell us that our workflow is actually too slow and
From top: The iZotope RX team;
Lisa Ferrante-Walsh, senior director
of engineering for RX, accepts the award.
