Black Meetings and Tourism

November/December 2020

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T he travel and t o u r i s m industry is for- ever changed. Because of these changes, LaChelle Evans has new goals for the future. "I just hope to be a part of rebuilding tourism, travel and meet- ings," she says while con- sidering the many factors that have recently influ- enced the industry. LaChelle has been making things happen in hotels, convention and visitors' bureaus and destination marketing organizations for more than 25 years. She was part of the opening team for several Dallas/Fort Worth area hotels including Frisco's Embassy Suites Hotel, Conference Center & Spa. In 2007, LaChelle joined the team creat- ing the Frisco Convention & Visitor's Bureau, now known as Visit Frisco. She earned a Certified Sports Events & Tourism credential and built the sports market for Frisco, which later became known as Frisco Is Sports and most recently, Sports City, USA. LaChelle then turned her attention to the association market and, again, put Frisco on the map for both local and national associa- tion meeting planners. She enjoyed working with the clients in this new market and want- ed to get further involved. She became a member and volunteered with the Texas Society of Association Executives and was named to the organiza- tion's Board of Directors in 2017. Her term ended in 2020 and she is cur- rently seeking new oppor- tunities for industry involvement, considering her time on the board as a major career accomplish- ment along with earning her CSEE. But, true suc- cess to LaChelle, she says; "is measured by the suc- cess of her clients." After 14 years in Frisco, LaChelle contin- ues to be excited and proud to sell one of the fastest growing cities in the U.S. "Frisco is the best city to be in right now. Our growth makes it easy to keep people interested in what we have to offer. There's always some- thing new to talk about. I love being a part of that growth and being a part of making things happen." When LaChelle isn't working, she enjoys spending quality time with family and creat- ing special moments and memories for those close to her. She is so good at finding and connecting these emotional and special touches that her team has an expression for any time someone goes above and beyond in personalization. Instead of saying nailed it, they have coined the term, "chelled it." To find out more about LaChelle and Frisco, Texas, check out B M & T ••• November/December 2020 ••• 24 LOCAL HERO NATIONAL SALES MANAGER LACHELLE EVANS A STANDOUT AT VISIT FRISCO

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