Issue link: https://digital.copcomm.com/i/13059
on synthesizing the many elements of the action sports industry into a singular event that stood for the culture and its effect on the local community. By reaching out to local high schools and getting them involved in the Walk the Walk Fashion Show, Hurley and the Open showed that it's more than just large industry staples that run the event from behind the scenes--it's locals bringing their creativity to the event and pointing the way for the future of the industry. The Surfing All Stars Expression Session, likewise, gave fans a chance to create their own dream competition and then see it unfold in the water. The overwhelming response from all the surfers was support for Hurley's new venture. They saw it as a way to give back to the fans after the fans chose to honor them. Interaction like this is new to the US Open, and Hurley should be commended for creating this experience. As the 2010 event approaches, Hurley looks to build on their previous successes. And, if early signs point to change, the athletes and vendors are excited to respond. For the fans, what more could we ask for? Oh yeah, waves. Well, we'll just have to hope Mother Nature acknowledges our vote—surf conditions: big, clean, and rippable. LIVEMAGS.NET JULY>>10 13