Issue link: https://digital.copcomm.com/i/130212
g Post house owner Walter Biscardi is now offering training via www.walterbiscardi.com. "Everything that I write is free — all the articles, in-depth technical stories and blogs. But the video training, I sell." Jordan's YouTube channel offers many free videos for those who want to check out his instructing style and depth of expertise. "Those are free to reassure people that I know what I am talking about when it comes to training." The paid products, he explains, walk participants through software one step at a time, in a calm and relaxed fashion. "I want to do everything I can to get you focused on how the new software works and get you up to speed in a hurry, so you can stop being in 'learning mode' and start being in 'productive, revenue-generating mode.' " Jordan is always learning himself. He constantly reads, talks to manufacturers and attends user groups. "It's a never-ending process of feeling that I never know enough.". He often finds pros resistant to paid training. The old, "if it ain't broke, done fix it" mentality. But that, Jordan believes, makes it harder to keep up in the long term. He also cautions those who prefer to self teach. While they might figure out how to reach a goal using their software, it may not be the most productive and efficient way to get there. "Training is an investment in your marketability," he explains. "Clients are impressed with buzz words, and there is a need to understand them and how they fit in. Protecting yourself against not being able to work in the future is essential, and it's really useful to get trained by someone who knows how to train." WALTERBISCARDI.COM Walter Biscardi, Jr., is a producer, editor, graphics artist and colorist. He's also the founder of Buford, GA's Biscardi Creative Media (www.biscardicreative.com), a studio he started from his home and which recently www.postmagazine.com Post0513_028-31-trainingRAV5FINALREAD.indd 29 Post • May 2013 29 5/3/13 11:44 AM