Post Magazine

May 2013

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postings NO JUDGING ZONE N EW YORK — Company 3 On-Air Promotion and Trailers (www. contributed creative editorial, color grading, sound design and full mixing services for a new PSA presented by USA Network. The "Characters Unite" ( campaign, is part of an effort to combat bullying, racism, religious intolerance, sexism, homophobia and all other forms of discrimination. Steve Beal was creative editor on the PSA, which appears in :40, :30 and :20 versions. Radical Media directed. Co3 used Resolve on Linux for color grading. The edit was achieved using Avid Symphony. DRIVING IN DISGUISE L OS ANGELES — Gifted Youth, the commercial production division of Funny or Die, teamed up with LA-based post house Therapy Studios ( to create a new :30 Pepsi Max spot that features NASCAR champion Jeff Gordon, disguised as a car buyer who is talked into test driving a Chevy Camaro by an eager salesman. Test Drive was conceived by TBWA/Chiat/Day/LA as part of Pepsi Max's "Zero-Calorie In Disguise"campaign. The spot was directed by Gifted Youth's Peter Atencio and began airing in March. Viewers were directed to the Web, where they could see the three-plus minute video in its entirety. The shoot took place in North Carolina and came together in just five days after getting the initial concept from the agency. Fifteen cameras were used on-set, recording to eight different formats. GoPro cameras were used on the road and mounted onto the car. Panasonic remote cameras were used for the high-and-wides. Charles Papert served as DP. Doobie White of Therapy Studios edited the piece on an Avid Media Composer. Sound design was performed by Eddie Kim at Therapy using Avid Pro Tools. Lihi Orback mixed the project in Pro Tools. Therapy's Wren Waters performed the online and effects using Autodesk Flame. Lustre was used for color correction. FIGHT CLUB D ALLAS — Jeff Bednarz directed a new MetroPCS campaign that provides a window into the lives of champion UFC fighters Ronda Rousey, Cain Velasquez and Urijah Faber. The Richards Group conceived the spots, which display the fighters' talents and sporting prowess, as well as how MetroPCS plays a major role in their busy lives, thanks to packages that offer "talk, text and data" services at "a ridiculous rate." Bednarz worked closely with Lucky Post (www. editor Sai Selvarajan, designer Seth Olson and colorist Brian Buongiorno to create a bold look and feel for Urijah's World, Ronda's World, and Cain's World, integrating the individual narratives with the highlighted brands. The project was cut in Final Cut Pro and finished in Smoke. Color correction was performed using SpeedGrade. Adobe's Creative Suite was used for graphics and the final surround mix was performed using Pro Tools|HDX. BRAIN PROMO N EW YORK — BigSmack (, in New York and Philadelphia, created a promo campaign for the National Geographic Channel highlighting its new series Brain Games. The studio collaborated with National Geo's in-house creative team to complete creative concepting for the project and then wrote, produced and created extensive CGI and graphics for the launch. The show, hosted by filmmaker/TED Talks icon Jason Silva, uses illusions, mind games and interactive experiments to reveal the inner workings of the human brain. BigSmack founder/head creative Andy Hann shared directing duties with BigSmack's senior CD Matt Hall. Host Silva added a lot of the material on his own while they were shooting, so most of the CGI/effects were added in post without a lot of pre-planning. It was shot in one continuous take using a Canon C300. A specialty "Skater scope" lens was used, allowing the DP to rotate the lens/image via remote control while a cameraman was shooting with a handheld rig. Jason Harmon and Rick Malwitz provided design/animation. Dan Hoffman was graphics artist. Mark Farkas cut the promo, and Janet Falcon was colorist. They used FCP, After Effects, Cinema 4D and DaVinci color correction on the project. Composer David Baron of Edison Music/NYC created an original score while composer Bix Sigurdsson created the riff. BigSmack's Bob Schachner and Mike Taylor mixed the project. 38 Post • May 2013 Post0513_038-postingsRAV4FINALREAD.indd 38 5/3/13 12:39 PM

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