Black Meetings and Tourism

September / October 2020

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B M & T ••• September/October 2020 ••• 10 N E W S M A K E R S VISIT TAMPA BAY EXPANDS MULTICULTURAL EFFORTS Successful Campaigns Result in Sherri Brown VP Promotion and New Team Member Following several years of successfully attracting some of the top multicultural and religious groups in the nation, Visit Tampa Bay announced that it expanded its multicultural department and promoted Sherri Brown to Vice President of Multicultural Sales and Development. Brown joined Visit Tampa Bay in 2008. Since then, she has led or been directly involved in Visit Tampa Bay successfully securing multiple major multicultural con- ventions including; Prince Hall Shriners, Omega Psi Phi Fraternity Inc., Kappa Alpha Psi Fraternity Inc., the Latin American Motorcycle Association, The Church of God in Christ-AIM Convention, and The International Indian Film Awards, (IIFA) also known as Bollywood. "We have seen great success in attracting and flawlessly hosting these big events in our destination" stated, President/CEO, Santiago C. Corrada. "The multi- cultural room nights booked in FY19 equates to more than $23 million in economic impact to Hillsborough County. With this success, the guidance of our exceptional multicultural committee and the deserved promotion of Sherri Brown, we will con- tinue to build on our diverse foundation and deliver more success to our commu- nity." Throughout her tenure with Visit Tampa Bay, Brown's tireless efforts and contin- uous prospecting has led to insurmountable growth and visibility of multicultural and religious groups to the destination. Acknowledged and championed by leaders in the community, she was also recently honored by the National Forum for Black Public Administrators (Tampa Bay Area Chapter) and as a Woman on the Move by Onyx Magazine. In addition to the promotion of Brown, Visit Tampa Bay grew the team adding a multicultural sales and services man- ager. This newly hired individual focuses on communications between partners and clients and plans the logistics of multi- cultural meetings or groups selecting Tampa and Hillsborough County. The team also focuses on connecting these visiting groups and events to local businesses to further grow and encourage economic prosperity in our community. SPECTRA NAMES RONNIE BURT VICE PRESIDENT OF SALES & MARKETING OF THE ATLANTIC CITY CONVENTION CENTER Spectra, the providers of venue management and food services & hospitality to Jim Whelan Boardwalk Hall and the Atlantic City Convention Center, recently named 20-year industry veteran and New Jersey native, Ronnie Burt, as Vice President of Sales & Marketing of the Atlantic City Convention Center. Burt brings his global experience working in major desti- nations on large scale meeting and convention events, as well as working with premier sports organizations including the NCAA, NFL and Olympic qualifying events.

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