64 S U M M E R 2 0 2 0 I C A S Q U A R T E R L Y
The way that we consume media is rapidly
changing and the creative process and the tools
we use must adapt to the times. Modern media content started
with the photograph, then silent films, then it incorporated sound,
followed by television, video games, the internet, and now
immersive media, including virtual reality (VR). VR and other
immersive mediums are not brand new, but with advances in
computing power, they are becoming easier to create, distribute,
and are much more entertaining experiences overall. To borrow
from Marshall McLuhan, "The medium is the message," and
immersive media lets us be involved in the story, blurring the lines
between reality and fiction. Feeling like you are part of a scene
rather than a passive viewer is a powerful emotional tool, and one
major way to
achieve that agency is spatial audio.
b y B e n A d a m s
Spatial
Audio:
Production
& Post
Some experiments are louder than others. Fire grenades in action.
