Black Meetings and Tourism

March / April 2020

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B M & T ••• March/April 2020 ••• 30 T hree individuals from Milwaukee organizations are the first in Wisconsin to be designated Certified Faith-based Meeting Professionals (CFMPs) by the Religious Conference Management Association (RCMA): • MEGAN HUSBAND, convention sales manager, VISIT Milwaukee • TANYA CURTIN, senior sales man- ager, Hyatt Regency Milwaukee • JOYA ZAMORA, sales manager, Crowne Plaza Milwaukee Airport "In earning the CFMP designation, VISIT Milwaukee and our hotel part- ners are emphasizing how important faith-based meetings are to our entire hospitality community," Husband said. "We have been members of RCMA for many years, so it was a natural progres- sion to all work toward this certification together." Obtaining CFMP designation is a two-year process of attending RCMA classes, viewing online videos, and test- ing. According to RCMA, more than 400 planners and suppliers have started the process of achieving this new faith-based designation with only about 50 people nationwide having completed the certifi- cation since it launched in 2018. "In my role as senior sales manager at Hyatt Regency Milwaukee, it has been my pleasure to guide faith-based meeting planners through their journey to discover the perfect event destina- tion," Curtin said. "I have had the joy of working with over 150 faith-based organizations during my 6-year tenure at the Hyatt Regency, and I look for- ward to cultivating relationships with many more in the coming years." "I've been working within the faith- based market for over 16 years, 10 of those at the Crowne Plaza Milwaukee Airport," Zamora said. "Being CFMP- certified is an incredible asset to me and to our clients, and the entire program was insightful and offered beneficial material that I will use daily." RCMA is a professional, nonprofit, multifaith organization and the only international association made up entirely of religious meeting planners. Those planners are responsible for meetings, tutorials, conferences, conven- tions, and assemblies for their religious organizations. Wisconsin's first CFMPs are excited to be even more of a knowl- edgeable resource for those planners. "By having CFMP as part of our title, we want to ensure that all faiths know they are welcome in the region and that they should feel confident in the profes- sionalism and expertise of our hospital- ity team when choosing Milwaukee as a meetings destination," Husband said. "I am thankful to have achieved my CFMP certification and feel that it will continue to strengthen my ability to provide amazing service to multifaith organizations," Curtin said. "My goal is to ensure that attendees and their guests leave our beautiful city of Milwaukee feeling enriched and re- charged." "I feel accomplished completing my certification and will proudly adorn my email signature with the CFMP logo," Zamora said. "The tools and skillset I've received through the CFMP program will help to identify and understand the many components needed to plan and execute an event, allowing me to tailor the event-planning process to faith- based organizations." MEET WISCONSIN'S FIRST CERTIFIED FAITH-BASED MEETING PROFESSIONALS VISIT Milwaukee, Hyatt Regency Milwaukee, and Crowne Plaza Milwaukee Airport Representatives Achieve New RCMA Designation Milwaukee Lakeshore

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