Post Magazine

April 2013

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editor's note Game plan: NAB A s part of my training for NAB 2013, I've deprived myself of water and lip balm for long periods of time, been eating breath mints for lunch and dinner, and have been hitting my heels with a hammer. How prepared are you? By RANDI ALTMAN EDITOR-IN-CHIEF P O S T Some pros making the trip out to Las Vegas this year have their game plans and expectations in order. "While I believe NAB 2013 is going to be all about 4K, I don't expect to see any reasonable solutions of working with it yet," says Terry Curren, owner of Burbank's AlphaDogs. "Handling that amount of data and bandwidth is going to require hefty new codecs. And, of course, professional-level monitoring — that doesn't require selling your house to purchase — will also have to come out. So I would expect those things to arrive next year at the earliest." What Curren really enjoys about his trips to NAB are the new things you might find in the booths in the back of the halls. "These are the newer companies that get consigned to the 'North Forty.' And they are also the companies that introduce surprising new things that come from 'outside of the box' thinking. And, of course, there is always the question of whether Blackmagic will pull off something totally surprising like the Cinema Camera of NAB 2012." Goldcrest New York's Katie Hinsen, who is at the show blogging for Post Magazine, is most interested in what's new and developing in post in terms of gear and technology trends. "I'm always excited about the various panels on 3D, HFR, display technology and emerging standards. These shows are a great way to find out what's going to happen soon, and get us to start thinking about better ways to integrate and adapt workflows." Another pro who will be blogging from the show floor for Post is Digital Factory Inc.'s president,TJ Ryan, who based in Los Angeles. "My main focus will be with the South Hall. I will be looking at monitors, projectors, Avid, Blackmagic, AJA and storage. I will be looking at new technology with Thunderbolt and expansion chassis. Any new drives and storage that catches my eye... I will also be looking at realtime streaming over Internet. And, finally, I will focus on the new solutions for DAM and MAM." Post Magazine is doing its part to help those of you who aren't at the show keep updated on what's new and newsworthy. In addition to our daily e-newsletters, blogs from industry pros, and booth videos, we are streaming live from the Post booth each day, talking to manufacturers and users about what's new, the industry and trends. We will be Tweeting as well. You can follow us on @post_magazine. S C R I P T By MARC LOFTUS SENIOR EDITOR 2 attended the GPU Technology Conference (GTC) in San Jose in March, which promotes awareness of the value of GPU computing. The conference/exhibition had a heavy focus on research and education, with hundreds of panels, papers and tutorials, but also featured a media and entertainment path that applied to post. The show ( is presented in large part by Nvidia, and the company's CEO/co-founder Jen-Hsun Huang was the opening keynote, reflecting on advancements in Nvidia technology and how it's helping pros in the VFX community create more realistic animated oceans, via its Wave Works realtime ocean simulator, as well as more believable faces for animated characters, thanks to its Face Works technology. Huang also used GTC as an opportunity to introduce GRID VCA, the company's first endto-end system, which he described as the "world's first visual computing appliance." The 4RU solution features two high-performance Xeon processors and eight Grid GPUs, each with two Kepler GPUs, to create a Post • April 2013 Post0413_002-editMLV2finalread.indd 2 RANDI ALTMAN Editor-in-Chief (516) 797-0884 MARC LOFTUS Senior Editor/Director of Web Content (516) 376-1087 CHRISTINE BUNISH Film& Video JENNIFER WALDEN Audio BOB PANK European Correspondent DANIEL RESTUCCIO West Coast Bureau BARRY GOCH West Coast Blogger/Reporter IAIN BLAIR Film MICHAEL VIGGIANO Art Director A DV E RT I S I N G MARI KOHN Director of Sales (818) 291-1153 cell: (818) 472-1491 GARY RHODES Eastern & Intl Sales Manager (631) 274-9530 cell (516)410-8638 LISA BLACK Corporate Sales Executive, Events, Custom and Integrated Print/Publishing Services (818) 660-5828 SUBSCRIPTIONS (818) 291-1158 The GPU Technology Conference I EDITORIAL remote workspace that can concurrently run up to eight applications and serve eight users. Base price is $24,900. A 16-GPU/16-user version ($39,900) was also in beta testing. And for the cost of a $4,800/year software license, studios can give their team of artists remote access to all of their tools, regardless of the computer they access them from. Huang showed how artists could access PC apps like 3DS Max or SolidWorks from a Mac laptop, all the while experiencing GPU-accelerated performance. When not maxed out by the eight or 16 simultaneous users, the GPUs could be combined to considerably increase performance for lower numbers of users. In time, Nvidia says it will also be able to split GPU performance to accommodate more than the current "1 user to 1 GPU" configuration. Huang says computer graphics are still in their early days, and that new ground is being broken all the time. GPU performance has been doubling every two years, but he says with Nvidia's current and upcoming technology, those rates could see 100x in the next five years. CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 (800) 280 6446 MIKE TABIZON Account Manager (818) 291-1180 REPRINTS Reprints (781) 255-0625 • (818) 291-1153 LA SALES OFFICE: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 WILLIAM R. RITTWAGE President / CEO SEE US ON Post Magazine is published by Post, LLC, a COP communications company. Post does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale, CA 91204. Subscribers may also contact customer service at 818-291-1158, or send an email to  For change of address please include the old and new address information, and if possible, include an address label from a recent issue. Subscriptions are available free to qualified individuals within the United States. Non-qualified 1 year rates: USA $63.00. Canada & Mexico $94.00. All Other Countries $133.00. Airmail Delivery is available for an additional $75.00 annually. Postmaster: Send address changes to Post Magazine, P.O. Box 3551, Northbrook, IL 60065-3551. Please send customer service inquiries to 620 W. Elk Ave., Glendale, CA 91204 3/27/13 4:12 PM

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