Issue link: https://digital.copcomm.com/i/1175944
SOUND LIBRARIES www.postmagazine.com 13 POST SEPT/OCT 2019 KILLER TRACKS REBRANDS AS UNIVERSAL PRODUCTION MUSIC SANTA MONICA — Killer Tracks, a leading production music company, has rebranded as Universal Production Music (www.universalproductionmusic. com/en-us) to strengthen its alignment with parent company Universal Music Group. In addition, the rebrand highlights Universal Production Music's global offerings, which includes a catalog of high-quality offerings from international talent and features flexibility in licensing, advanced technologies and personalized client support and expertise. "The new brand reaffirms our commitment to creating an unparal- leled musical experience made better and simpler with leading tech- nologies," says president Michael Sammis. "Universal Music's brand is globally synonymous with musical excellence and the newly rebranded Universal Production Music is proud to carry that torch as the global leader in production music." As part of its rebrand and commitment to technology/innovation, Universal Production Music has launched a new Website in the US (www.universalproductionmusic.com/en-us). Using the new theme "Find Your Anthem," the company says that its site provides intuitive new tools for searching, sharing and collaborating, all of which are designed to help users discover unique tracks to tell their stories and make their projects stand out. New features include (among other things) a "My Account" section that allows users to control access, download tracks, manage licenses and pay invoices. Drawing on a roster of talent that includes current composers, pro- ducers and artists, the library releases more than 30 albums of original music each month. It also offers more than 150 curated playlists orga- nized by theme. "Customers will gain faster access to tracks, simplified licensing and more great music," notes VP of repertoire, Carl Peel. "At the same time, they can still speak directly with our music search specialists for help in finding that perfect track and building playlists. Our licensing experts will continue to provide guidance with questions related to rights and usage." The company began rebranding its global libraries under the Universal Production Music brand in 2018. Together with the newly rebranded US company, the global brand now boasts offices in more than 30 countries. "We look forward to working closely with our colleagues in the US to share insights into emerging musical trends, develop innovative services and pursue co-production ventures," says Jane Carter, man- aging director of Universal Production Music, UK. "Most importantly, our customers will enjoy an even wider selection of premium music to bring their projects to life." ALIBI MUSIC LIBRARY LAUNCHES ATX LOS ANGELES / LONDON — Alibi Music Library (www.alibimusiclibrary.com) a partner of movie studios, trailer houses and promo departments with music and sound design placement credits in such films as First Man and Once Upon A Time In Hollywood, and hit TV shows including American Horror Story and Game of Thrones, has launched ATX, its new catalog developed exclusively for high-end theatrical trailers and TV series launch promos. Accessible from a separate, dedicated site (atx.alibimusiclibrary.com), ATX is a premium collection of 13 albums and 155 pieces of music so far, all special- ly themed, structured and mastered to meet the needs of Hollywood's blockbuster trailer and promo projects. The ATX catalog features all-original music from a group of composers vetted and produced by Alibi for both their level of talent and commitment to push sonic boundaries of trailer music production. This collection of music includes orchestration, thundering sound design, extreme action, catchy stomps, modern-day western and horror. According to the company, all tracks are produced with close atten- tion to detail and structured with builds and edit points intended for cutting trailers. Alt versions and stems are readily available on the site for each track, so editors can edit accordingly. "After listening to our film and TV partners for several years, we've honed in on what editors truly need when working music into their promotional content," says Sam Wale, Alibi's director of production. "The launch of ATX gives us the oppor- tunity to take that experi- ence to a whole other level and really push the limits of production standards. This catalog, which we are actively expanding, will give studios, trailer houses and TV networks some incredible options for theatrical and launch promo marketing." All ATX tracks are cus- tomizable upon request, and pricing ranges depending on length and scope of use. Michael Sammis