October/November 2019 7
WHAT
COUNTS
600 – 800 is the number of grapes
it takes to make a bottle of wine.
5.7% of overall U.S. food sales were of
organics in 2018. (That's $47.9 Billion.)
15% of all U.S. fruit and vegetable
sales were of organics last year. (Up 5.6%
from 2017!)
95% of people who purchased a plant-
based burger this year also ate meat.
600% rise in Beyond Meat's stock
value since coming on the market this May.
172 Million people plan to
celebrate Halloween this year.
17% will dress their pet.
9.3% of pet owners will dress their
babies like pumpkins. (#1 choice!)
7.2% will dress their angels as hot
dogs. (#2 choice!)
5 Million adults will dress like
witches for Halloween.
1.5 Million identify as witches in
America. Wiccans and Pagans now out-
number Presbyterians.
67.4 Million people made Cyber
Monday the most popular shopping day
in 2018.
$149 is the average amount Gen Zers
and younger millennials spent on them-
selves on Black Friday and Cyber Monday.
More than any generation in the past.
Once again, it's that crisp, mystical time
of year when we celebrate black cats,
witches' hats, and spooky bats! Along
with lots of food and feasting — and
maybe an extra indulgence or two as well.
Whatever your Fall fancy may be,
whether it's enjoying a hot apple cider or
sipping a nice glass of Pinot, here are a
few stats to consider:
Sources: The Wine Institute, Barron's, Food Business
News, Natl. Retail Federation, MarketWatch.com,
The Pew Research Center.
