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New Mustangintroduced in cinema spot S Stardust performed a number of services for this Arri- shot spot that debuted in theaters and later aired on TV. ANTA MONICA— Agency Team Detroit called on bi-coastal creative production studio Star- dust (www.stardust.tv) to create a cinematic :60 spot launching the 2011 Ford Mustang. MPG shows off the car’s aggressive styling and 305 horse power performance, while also highlighting its 31 mile-per-gal- lon fuel efficiency.The :60 began showing in cinemas in late April, and a :30 version debuted during Fox’s broadcast of American Idol. Jake Banks and the team at Stardust were chosen to produce the project because of their ability to shoot, edit, animate and create VFX. Banks spent four days in Perception contributes VFX to Iron Man 2 N EW YORK — Perception (www.perceptionnyc.com) con- tributed a number of effects featured in the blockbuster film, Iron Man 2.The studio first created fully-animated sequences that were used during production, appearing behind Robert Downey Jr. on a 70-foot screen in the Stark Expo segment of the film. March filming throughout various locations in San Fran- cisco.Three 35mm Arri cameras were used simultane- ously to capture the car — one on a motorcycle, one on a pursuit vehicle and one from a rooftop above. A Stardust team of 15 worked on the spot over six weeks.Type was created using Maya, and the spot was finished in Flame 2011.The commercial uses Band of Skulls’“Light Of The Morning” track. Stokes-Kohne Associates handled the shoot for the type element scenes. Cut + Run’s Frank Effron edited. New Hat’s Beau Leon was colorist. 740 Sound Design handled the sound design and mix. For this mirror shot, Perception created the power pack on Stark’s chest. The studio also created 125 effects shots in post, after the film had finished shooting.These effects included Tony Stark’s next-generation smart phone, an interactive coffee table, and on-air graphics for CSPAN and CNN broadcasts that appear in the film. Perception used Adobe Creative Suite and Maxon’s Cinema 4D for 3D animation.The studio created full 2K renders for what would ulti- mately be a film output for IMAX and normal theatrical presentations. The Mill London (www.the- mill.com) has named Darren O’Kelly managing director. He joined the company in ‘02. O’Kelly’s credits include work on Sony’s Balls, Guinness’s Tipping Pointand Cadbury’s Eyebrows. www.postmagazine.com June 2010 • Post 9