Issue link: https://digital.copcomm.com/i/1152740
a great environment for several characters and scenes to play over the course of the series. It was important that the entire space not be seen or discovered in a few visits. It would be built in parts and progress as the episodes were written, but of course, a portion of the full expanse had to be completed for the pilot episode. Having the opportunity (and sometimes burden) in pitching the sets to OWN and Lionsgate several times, I settled on this mantra: Purifoy is clean cold and makes noise under foot when you enter; a great place to see, not a warm place to be. Along with set decorator Bryant Berry, the Art Department set out to create unique spaces that photograph well and would be the envy of executives around the country. White surfaces have traditionally been a no-no for productions, but I felt it was the perfect canvas to put light and color on for contrast and art installations. F In the conference room, LED panel mosaics are used to change the mood or function of the room. The director or characters could adjust the feel of the conference room with color. The boardroom felt more ominous during the litigation meetings and more casual and light during the board meetings. It really gave the episodic directors the freedom to subtly adjust the mood without changing the words. It was a creative and decorative goal from the beginning to integrate some anamorphic design into Purifoy. The visitor is sucked up in the marketing theme in Hunter's office and with the multiple logo installation under the stairs. All in all the Purifoy offices still have some unseen areas for next season, and it has room for other floors as well. Construction coordinator Marlow D. HUNTER PURIFOY'S OFFICE. SET PHOTO. E. LORI PURIFOY'S OFFICE. SET PHOTO. F. PURIFOY CONFERENCE ROOM. SET PHOTO. PHOTOS BY MICHAEL NEWMAN, SHANE MICHAEL PHOTOGRAPHY G. PURIFOY – LIMODOL AD. THIS IS AN AD FOR A FICTIONAL DRUG MADE BY PURIFOY PHARMACEUTICALS. DIGITAL GRAPHICS WERE ALSO CREATED TO PLAY DURING CONFERENCE SCENES. GRAPHIC DESIGN BY SCOTT KINNEY. D E G