Issue link: https://digital.copcomm.com/i/113109
PHOTO: RICHARD CARLETON HACKER Stills at Pernod Ricard���s Midleton Distillery, where Jameson is produced today. Jameson T PHOTO COURTESY OF KILBEGGAN here���s no spirit more worthy of the shamrock than Jameson, the bestselling Irish whiskey in the world. Even the bottle is green. Ironically, John Jameson was a Scotsman, but that didn���t stop him from establishing his distillery on Bow Street in Dublin in 1780, where he created a blend of column still and pot still whiskies using both malted and unmalted barley. Still adhering to this historic recipe, today Jameson is produced at Pernod Ricard���s recently renovated $1.5 million dollar Midleton distillery in County Cork. Although other expressions of triple-distilled elixirs now emanate from this Irish whiskey mecca, it is the ubiquitous Jameson 12 Year Old, with its lure of honey-coated apricots and a dusting of heather that inspires Irishmen and others to ask for it by name, a request that accelerates during the months leading up to St. Patrick���s Day and like the silky inish of Jameson itself, lingers long afterwards. ���February and March are incredibly important times for all Irish whiskies, but especially for Jameson,��� notes Paul Di Vito, Brand Director for Jameson USA. ���That���s why we���re currently launching the fourth installment of the award-winning John Jameson TV commercials. They have been an important element in bringing the brand to life in a very ���Jameson way��� for our consumers and advocates. I really can���t express how much positive support and feedback we get on Twitter and Facebook from all the passionate fans around the country when a new ad breaks.��� march 2013 / the tasting panel / 91