Issue link: https://digital.copcomm.com/i/113109
A Natural Fit The One Bottle, One Tree program is, so to speak, a natural it at Whole Foods Market, America���s irst national certiied organic grocer, founded in 1980 in Austin, Texas. After all, the company���s motto is ���Whole Foods, Whole People, Whole Planet.��� All 47 stores in Whole Foods Market���s Southern Paciic region will boast One Bottle, One Tree displays for Earth Month this year. ���The One Bottle, One Tree program resonates well with our shoppers,��� says Roger Fawcett, Whole Food Market���s Southern Paciic Assistant Specialty Coordinator. ���One of Whole Foods Market���s core values is caring about our communities and our environment, and this program helps us bring this to life for our customers.��� Whole Foods Market was introduced to the Trinity Oaks portfolio in 2009 by Andrew Carrison, Trinchero Family Estates��� Regional Manager for Nevada, while Fawcett was the store���s Arizona and Nevada wine and beer buyer, based in Las Vegas. ���We were shown a Chardonnay, a Cabernet Sauvignon, a Merlot, a Pinot Grigio and a Pinot Noir,��� recalls Fawcett. ���We liked all the wines . . . until we were shown the price���then we loved the wines! I remember smiling and thinking, I can���t believe we just found a Pinot Noir that drinks this good for only $6.99 to $7.99 retail per bottle. It���s hard to ind a Pinot Noir under $10 and even harder to ind one that drinks well under $15. And the best part? They had enough Pinot Noir to supply all the Whole Foods Market stores in Arizona and Nevada.��� The One Bottle, One Tree program is the trimming on the value-driven tree for Whole Foods. ���This program helps shoppers feel good about their purchase, knowing that for every bottle of Trinity Oaks wine purchased from Whole Foods Market a tree will be planted, ��� says Fawcett. ���Our Southern Paciic region alone planted 11,820 trees between March and May of 2012, and we hope to help plant many more this year.��� Green Commitment The One Bottle, One Tree program is not the only way that Trinity Oaks helps keep planet Earth healthy. In line with Trinchero Family Estates��� ongoing sustainable practices, all Trinity Oaks labels, case cards, bottle neckers and sell sheets are all made from 100% recycled post-consumer material, while the lightweight bottle glass and corrugated shippers are recyclable. Additionally, the Nomacorc closures used to seal Trinity Oaks bottles are also recyclable and have a smaller carbon footprint than many other closures. Almost obsessive recycling, sustainable farming and other environmentally-friendly measures form a way of life at Trinchero Family Estates, efforts that have won the company the Green Business Award from Napa County for eight consecutive years. ���With over 9,000 acres of vineyards, we feel a responsibility to the land and have sought to set a standard in environmental stewardship,��� says Roger Trinchero, Principal, Vice Chairman and CEO of Trinchero Family Estates, ���That���s why we endeavor to use sustainable farming practices in our vineyards, and incorporate sustainable practices into the business whenever possible or practical.��� Recycling is also a comprehensive effort at Trinchero Family Estates. ���Every department���including our tasting rooms, shipping and receiving centers and our corporate ofices���participates in our program,��� adds Trinchero. ���We recycle everything���packaging, shipping materials, paper, plastic, glass, aluminum and tin. If it can be recycled, we do it.��� With the Trinity Oaks One Bottle, One Tree program and a company ethos that���s practically DNA-encoded for environmental awareness, Trinchero Family Estates is taking the lead in drinking green. Retailers: For info on participating in the One Bottle, One Tree program, contact your Trinchero Family Estates rep. march 2013 / the tasting panel / 107