The Tasting Panel magazine

March 2013

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Page 92 of 148

A YEAR OF THE Focus on Artisan Brand Friendship by Breanne DeMore / photos by Henri Sagalow Jim Riley and Omar Sosa sipping tequila at the gorgeous bar of Javier���s Las Vegas. AZU��IA TEQUILA SHOWS WHAT IT MEANS TO PRACTICE GOOD OLE��� FASHIONED BUSINESS 88 / the tasting panel / march 2013 ���O ur relationship with Javier���s is exactly what our brand stands for,��� says Jim Riley, CEO of Azu��ia Tequila, when asked how he chose the restaurant location for this photo shoot and interview. After observing Riley and Omar Sosa, General Manager of Javier���s Las Vegas, laugh and tease each other while sipping Azu��ia Margaritas at the bar, it���s obvious what he means: Azu��ia takes relationships seriously. ���Javier���s was one of our irst accounts when we started four years ago,��� Riley explains. ���They���ve taken us with them as they���ve grown. It is so much more than a brand-account partnership; we have a real, mutual respect and friendship.���

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