The Tasting Panel magazine

March 2013

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Page 38 of 148

New England Summers TSO PHOTO: ANNE WA Loyal Locals N Kappy���s Fine Wine & Spirits is known throughout Massachusetts for its impeccable customer service and reliable value. Joe Selby, who styles himself ���Chief Tasting Of���cer��� there, explains the Kappy���s philosophy: ���When a guest leaves the store, our aim is that they got incredible bang for their buck, PHOTO: MICHAEL QUIET Kappy���s ���Chief Tasting Of���cer,��� Joe Selby, shows off the store���s fun Malibu display. Bartender Nicole Polosky serves up a Skinny Breeze in Huntington Beach, CA. PHOTO: MICHAEL QUIET Located just a block from the water in the quintessential So Cal beach town of Huntington Beach, Hurricanes Bar & Grill hosts a fun-loving crowd while deejays or bands play nightly. ���Our regulars are very dedicated,��� says bartender Nicole Polosky. ���We���ve had tourists come in and say that someone they met in South America or Europe told them we were a mandatory stop for anyone visiting Southern California.��� So what do people drink at this high-energy hangout? ���Malibu sells so well because it makes you feel like you are on vacation no matter where you are,��� says Polosky. ���When you���re on our patio surrounded by palm trees and the salty air, and the ocean is so close, drinking Malibu just solidi���es that ���escape from it all��� feeling.��� Polosky found Malibu Island Spiced easy to mix and a great option for her customers. ���Considering we have people walk in fresh from the beach wearing bikinis and boardshorts all the time, low-calorie drinks are such a hit. Plus, the spiced aspect makes it a dream to mix with.��� ���B. D. and enjoyed the shopping experience as much as they���re going to enjoy their purchases.��� Enjoying the product is really easy when when it���s as delicious a s Malibu. In the retail arena, Selby gets an up-close look at who���s buying the brand. ���Malibu sells across all demographic groups,��� he says. ���It���s a classic brand that has very broad reach. The iconic white bottles draw people into the rum section. It���s a product that mixes well with nearly everything, but also can be enjoyed straight or on the rocks.��� With the release of the new pre-mixed products, the 1.75-liter pouches and single-serve cans, Selby expects Malibu Rum will only grow in popularity over the coming months. ���Summer is a great time of year in New England,��� he says. ���People spend a lot of time outdoors and at the beach, and Malibu can be a big part of slipping into the relaxed, slower pace of the warmer months.������B. D. Skinny Breeze ��� ��� ��� 2 oz. Malibu Island Spiced 4 oz. cranberry juice 4 oz. pineapple juice Malibu���s new 1.75-liter pouches await their party premiere at Kappy���s in Peabody, MA.

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