Issue link: https://digital.copcomm.com/i/113109
Movers & Shakers A s the beverage industry���s largest career network, BevForce knows who���s coming and who���s going at the leading global beverage companies. BevForce is the only beverage industry stafing agency providing both an online job board and executive recruiting services. Visit www.bevforce.com to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Scott Uzzell has been named CCO and EVP of Sales at ZICO Coconut Water. He had been VP/GM, Venturing & Emerging Brands at Coca-Cola North America. Dan Ashby has been named Director of Sales - West at ACTIVATE Drinks. He had been Vice President of Sales at Jones Soda Company. Marty Jay Zirofsky has been named Vice President of Sales at Mercy/Neu Industries. He had been VP of Sales & Distribution - Eastern U.S. at Bruvado Imports. Steve Lauth has been named Vice President - Operations at Partida Tequila. He had been Director of Finance at Partida Tequila. Bob Sullivan has been named VP of Specialty and Craft Beer Brand Building at Andrews Distributing. He had been VP of Sales and Marketing at Boulevard Brewing Company. John McDonnell has been named President - International at Patr��n Spirits Co. He had been COO at Patr��n Spirits Co. Paul Manning has been named Craft Beer Brand Manager at Wirtz Beverage Illinois. He had been New Account Specialist at Wirtz Beverage Illinois. Kevin Vanegas has been named Master of Tequila at Wirtz Beverage Nevada. He had been Senior Tequila Ambassador at Diageo. Kevin Barnes has been named Texas Market Manager at Wilson Daniels Ltd. He had been Fine Wine Specialist - Diamond Division at Republic National Distributing Company, Austin. Zach Schmitz has been named National Sales Director at Crazy Mountain Brewery. He had been Mountain Region Manager at Paulaner HP USA. BevForce Hot Shot Each month we check in with one BevForce Mover & Shaker to provide you with some behind-the-scenes insight on the job search process, the beverage industry���s most innovative companies and the executives who drive them. This month, we chatted with Marty Jay Zirofsky, who was recently named Vice President of Sales at Mercy/Neu Industries. He was previously VP of Sales & Distribution ��� Eastern U.S. at Bruvado Imports. TP: How would you de���ne Mercy���s culture and what attracted you to it? MJZ: If I could ���box��� the Mercy culture (which I can���t), it���d be somewhat of a heart-shaped box���the folks over there have a passion that is palpable. Every day is an opportunity for this team, and the drive and motivation they have here is inspiring.��The ingenuity and authenticity of their product is something that is absolutely real���and a must-have for me as a sales professional. We have something unique in Mercy. I am absolutely looking forward to working with them to grow this business and to successfully create a new category in the functional beverage space. TP: What advice would you give to job seekers looking for their next role? MJZ: Keep an ear to the ground, an eye on industry trends, and, above all, be open! It���s all about conversation. Network, keep close to contacts new and old and keep an open mind! TP: If you weren���t sipping Mercy, you would be drinking . . . MJZ: A few great craft brew beers and of course, a Mercy right beside me for... ���the last call���! march 2013 / the tasting panel / 115