The Tasting Panel magazine

March 2013

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Page 107 of 148

DEPARTMENT HEADER From Sea to Shining Sea by Anthony Head ATLANTICO RUM MAKES A SPLASH ACROSS THE U.S. I ndustry veterans Brandon Lieb and Aleco Azqueta were working for Bacardi when they irst noticed the premium rum trend developing. Deciding that rum���s trajectory was headed up, they co-founded Atlantico Rum in 2008. ���We felt that the premium rum category was the most underdeveloped and probably the most underappreciated spirits category, especially when it has such a rich history,��� says Azqueta. ���It had kind of gotten lost during the past decades,��� adds Lieb. ���Nothing frustrated us more than walking into retail spaces and bars and seeing 20 different types of vodka, 20 different types of tequila, and only two or three rums. But we think that, while rum is still underrepresented, the scene is starting to change.��� PHOTO: ROB BROWN Atlantico Private Cask Rum is the base for some special attention at mixologydriven accounts. march 2013 / the tasting panel / 103

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