Post Magazine

February 2013

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Bits & Pieces AlphaDogs provides post for My Shopping Addiction B URBANK — Jeff Kuntz, executive producer for can make it more difficult and time consuming to fix Oxygen's My Shopping Addiction, has once audio challenges, versus shows that are shot within a again called on AlphaDogs (www.alphadogs. studio setting. In order to fix problems such as hollow tv) for its posting reality television exper tise. Kuntz has worked with the AlphaDogs team in the past and knows what to expect as a result. A rich look and feel was needed to convey emotion and tone for this new docu-series. To accomplish this, AlphaDogs president/lead colorist Terence Curren used the Tektronix WVR7200 waveform rasterizer and the Sony Trimaster OLED evaluation monitor to bring this look to life. Color correcting with the use of Sony's OLED evaluation monitor provided Terry Curren called on Avid's Symphony Nitris DX for color grading. extreme accuracy by using new technology that is superior to LCD monitors, allowing room tones and distracting background noises, VP of the utmost precision for working with detail in the audio for AlphaDogs, Marcus Pardo, uses the Avid Pro highlights and shadows. Tools HD2 system accompanied by Waves plug-ins "It was extremely important to maintain consistency and Cedar DNS One. Audio plug-ins makes it possible in the color and look of the show," explains Curren. to isolate tracks of audio and allow the mixer to hear "When color correcting, your eyes can have a tendency specifically what needs to be fixed. to drift over the course of the day when spending con"It was important that the viewers of My Shopping secutive hours in the edit bay. With the use of these Addiction not be distracted by background sounds that tools, I can be confident that color is one-hundred can take away from the dialogue," says Pardo. "I have percent accurate and within deliverable specs, therefore found the combination of Pro Tools, Waves and meeting the client's expectations with the desired look." Cedars DNS One to be the most proficient in fixing Reality shows also present unique challenges in post these type of tricky audio scenarios in both an efficient when it comes to audio. The majority of the footage is and time saving manner." For more on Posting Reality, shot on location in uncontrolled environments that please turn to our feature on page 16. Rachelle Madden: Poetica's new MD What Post Readers Are Up To: right now FILMS: "I'm really into Alfred Hitchcock movies right now. Even though I've seen all of them many times before, I've recently been watching them in a different way. I've been looking at his choices in blocking and lenses. The guy could tell a story! His stuff still holds up today. The guy was a master of tension. I'd say watch everything he did. Cary Grant is for sure my favorite actor he used." FOOD: "I am a huge cook. It's therapy for me after a long day. I have this Kale Caesar Salad I make and it keeps getting better. Also, I'm totally going to hippie-out here and blow my cover, but I've been making Kombucha, Kefir, and growing my own sprouts. It's my way of getting to do a little gardening here in the Big Apple! Good food equals good creative!" ART/MUSIC: "Many people over look hiphop as an art form but it's one of the most alive and innovative arts in the world, and it's not going anywhere. Recently, there's this Compton rapper, Kendrick Lamar, who is so different and offbeat that it's amazing. The whole album, 'Good Kid, Mad City' is so good, and people like Dr. Dre have worked with him on it. I believe no matter the type of artist you are, you have to expand your artistic judgments so you don't judge a book by its cover." Charles Nordeen Creative Director of Development/Principal Light of Day VFX New York City  N EW YORK — Soho-based Poetica (, which specializes in live-action and post for commercials, music videos and Web content, has added Rachelle Madden as managing director. . Madden is a versatile leader who is equally adept at live-action production and all facets of post. Her career includes serving as managing director at Company X, and working as an executive producer at both Trollback + Company and Endless Noise. "I've always loved every part of the production process," she notes, "from the shoot to the edit, VFX, graphics and finish. At Poetica, I'm able to bring every aspect of my experience to the table, while working with some truly inspiring creative talents. This sort of hybrid company is really the perfect fit for me, and I couldn't be more thrilled to be a part of the team." 6 Post • February 2013 Pos0213_006, 8-9-BitsRAV4finalread.indd 6 1/24/13 7:27 PM

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