Issue link: https://digital.copcomm.com/i/110536
Nvidia Unveils Its Digital Video Pipeline AMD Heats Up Market with the ATI FirePro V8800 Nvidia took the wraps off its new Quadro Digital Video Pipeline, a turnkey system that simpli���es and accelerates the production of live 3D broadcasts. The Quadro Digital Video Pipeline solves the complexity of acquiring, processing, and delivering both traditional and 3D content by leveraging Nvidia GPUs. The pipeline fully enables 3D work���ows by processing simultaneous right-eye and left-eye video streams in real time. By pairing this system with Nvidia 3D Vision active-shutter glasses, broadcast operators and directors can preview stereo 3D content at full resolution during production. During acquisition, the system ingests four HD-SDI feeds (or two stereoscopic 3D feeds) simultaneously, using the GPU to debayer raw camera data in real time, so directors see the highest quality, color-corrected images. At processing, it renders and composites real-time 3D graphics, virtual effects, and transitions. Then, it outputs the right- and left-eye HD-SDI streams with audio, for immediate previewing and broadcasting. The next generation of the Nvidia Quadro Digital Video Pipeline is available now; pricing varies with con���guration. AMD launched the ���rst of a new family of ATI FirePro professional graphics solutions with ATI Eye���nity technology, starting with the ATI FirePro V8800, the only professional graphics solution supporting ATI Eye���nity multi-display technology and Microsoft DirectX 11 technology. With ATI Eye���nity technology, professionals can use up to twice the screen workspace with a single card. With one ATI FirePro V8800, users can drive up to four independent 30-inch displays, enabling 16.4 million pixels in vivid color detail. ATI Eye���nity technology works seamlessly with AMD���S ATI FirePro S400 Synchronization Module. The ATI FirePro V8800, priced at $1499, delivers 2.6 tera���ops of raw computing power with the highest memory bandwidth (147.2GB/sec) available in any single-card professional graphics solution (more than two times the compute power of the previous generation), enabling users to manipulate complex, photorealistic models in real time. In the coming months, AMD plans to round out its next-gen ATI FirePro family, offering a number of solutions to meet the various 2D and 3D needs of professionals working in CAD, DCC, broadcast, medical imaging, and ���nancial services. PRODUCT: STEREO 3D PRODUCT: GRAPHICS CARD Windows-32 / Windows-64 / OS X-32 / OS X-64 32-bit only $399 High Performance Camera Tracking Use SynthEyes for animated critter insertion, fixing shaky shots, virtual set extensions, making 3D movies, architectural previews, accident reconstruction, virtual product placement, face and body capture, and more. Includes Stereoscopic features used in AVATAR May 2010 5

