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Storage Supplement 2019

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4 STORAGE SOLUTIONS STORAGE SOLUTIONS MAR/APR 2018 CLOUD STORAGE IN MEDIA AND ENTERTAINMENT As indicated earlier, post production facilities are turning to the cloud to help with their collaborative video projects. Our survey indicated that in 2018, 47.5 percent of responding participants said that they used cloud-based storage for editing and post-pro- duction. In addition, many organizations use cloud- based rendering services for their special effects and other rendering projects, saving themselves the on-going cost of capital equipment and maintenance. Other parts of the video workflow are also turning to cloud storage. Our 2018 M&E professional survey indicated that 77 percent of the respondents said that they did proxy distribution through the Internet; six percent said that they archived on a private or public cloud; 66 percent said that they would use a private or public cloud for archiving in 2018; and 55.6 percent of the survey respondents said that they have 1TB or more storage capacity in the cloud. Figure 6 shows our projection for cloud storage reve- nues out to 2023, showing growth in cloud storage for archiving and preservation, video on demand, Internet distribution, master networks and post production. MORE M&E STORAGE PROJECTIONS AND CON- CLUSIONS Following is a summary of some high-level trends for digital storage for media and entertainment applications. • From 2017 to 2023 entertainment and media digital storage TAM (without archiving and pres- ervation) will increase by about 1.9x, from $4.5B to $8.5B • The growth in storage capacities will result in a total media and entertainment storage revenue growth of about 1.9 x between 2017 and 2023 (from $6.9B to $12.8B) • Overall annual storage capacity demand for non-archival applications is expected to increase over the period from 2017 to 2023 by 5.2x, from 11.7 EB to 60.3 EB • Between 2017 and 2023 we expect about a 3.5x increase in the required digital storage capacity used in the entertainment industry and about a 3.7x increase in storage capacity shipped per year (from 51.9 EB to 191.9 EB) • In 2023 the projected revenue distribution is 34 percent archiving and preservation, 33 percent content distribution, 26 percent post production and 7 percent content acquisition • By 2023 we expect about 55 percent of ar- chived content to be in near-line and object storage, up from 45 percent in 2017 • Media revenue is expected to increase about 1.6x from 2017 to 2023 ($1.8B to $2.9B). • Over 131 Exabytes of new digital storage will be used for digital archiving and content conver- sion and preservation by 2023 • Storage in remote "clouds" is playing an im- portant role in enabling collaborative workflows and in archiving • Overall cloud storage capacity for media and entertainment is expected to grow about 13.3x between 2017 and 2023 (5.1 EB to 68.2 EB) • Overall object storage capacity for media and entertainment is expected to grow about 4.9x between 2017 and 2023 (10.4 EB to 51.6 EB) • Cloud storage revenue will be about $2.7B by 2023 Digital storage is a critical element of modern media workflows. As the requirements for video have grown to support ever more immersive content, so have the performance and capacity demand for digital storage. Modern digital storage and memory vendors are mov- ing to fill these needs and provide video professionals the tools they need to express their creativity. 2019 DIGITAL STORAGE IN MEDIA AND ENTERTAINMENT SURVEY Coughlin Associate, Inc. is conducting its 10th annual survey of digital storage requirements and practices for media and entertainment professionals, with results included in the 2019 Digital Storage for Media and Entertainment Report. Top level results will be provided to participants, if you provide your contact information. M&E professionals can participate in the survey through this link: https://www.surveymonkey. com/r/9C9LHGF. Tom Coughlin is president of Coughlin Associates, a digital storage analyst as well as a business and tech- nology consultant. He has over 37 years in the data storage industry with engineering and management positions at several companies. For more information on Tom Coughlin and his publications and activities go to

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