The Tasting Panel magazine

August 2018

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Page 102 of 132

DEPARTMENT HEADER 102  /  the tasting panel  /  august 2018 N amed for the most prized vine selections originating in the legendary winegrowing regions of Bordeaux and Burgundy, the Noble Vines wine collection began with the "337" Cabernet Sauvignon in homage to Bordeaux's famous 337 clone. After it traveled from France to California's top AVAs in Lodi and Monterey, the clone has continued to thrive while producing fruit for Noble Vines. The brand itself has likewise thrived and is up 13 percent in the latest 13-week Nielsen data. Its portfolio has expanded to include eight varieties, including the popular new 515 Provence Style Rosé, crafted to pay tribute to the perfect time of day—5:15 p.m.—to toast. Noble Vines has begun to resonate particularly with millennial consum- ers, who are drawn to the true-to-varietal style and appealing price point. NOBLE VINES LAUNCHES ITS 'TRAVEL LIKE A NOBLE' CAMPAIGN TARGETED TO MILLENNIAL CONSUMERS by Izzy Watson WINE AND Wanderlust THROUGH THE GRAPEVINE

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